NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
This week’s article is for all my marketing friends. I’m about to make your life a little easier. Bing Ads recently announced a host of changes designed to make importing campaigns and strategies from Google Ads smoother. These new implementations… Read More >>
Though still trailing Google and Facebook, Amazon has made large strides in the digital marketing world. According to eMarketer (via Fortune), Amazon became the third-largest online advertising platform last year with an estimated $4.61 billion in ad spend (144.5% increase… Read More >>
We’ve all seen the cute animals, experienced the FOMO of exotic locations, and wondered if that fitness influencer has ever eaten a cheeseburger. These scenarios effectively serve as ads, piquing our interest to the possibilities of what we could have…. Read More >>
Last year, we predicted the battle for ad space would only grow more competitive. That’s one forecast certainly coming to fruition. In our analysis of the 2018 Black Friday and Cyber Monday period, we saw average CPCs rise 12.3% year-over-year…. Read More >>
The website is called Amazon, but for advertisers, it’s become the Wild West. (Sorry, I couldn’t resist!) Released in November 2018 as a beta feature, Amazon has now fully enabled product targeting for Sponsored Products. This significant development means… Read More >>
Voice search is on the rise, but it’s still very much in its infancy from a commercial standpoint. According to a January 2019 report by NPR and Edison Research, U.S. adults now own 118 million smart speakers, growing 78% year-over-year…. Read More >>
There’s something poetic about the latest development from Pinterest displaying spectacular vision. The self-proclaimed ‘discovery tool’ has recently announced that their Shop the Look feature will now be fully automated, which is big news for retailers and businesses that can… Read More >>
As consumers shop more on their phones, ad spend for DSAs and Google Shopping have followed suit. If retailers provide as much relevant information as possible on landing pages, both these tools will perform better, effectively serving as proxies for… Read More >>
Amid a backdrop of high-profile breaches, online data privacy and security dominated last year’s headlines. It was impossible to avoid images and sound bites of Facebook creator, Mark Zuckerberg, and Google CEO, Sundar Pichai, testifying before Congress on private data… Read More >>
Your most loyal customers are like a warm blanket. They provide security and comfort no matter how bitterly the winds of change and uncertainty are raging outside in the retail world. It feels good to lean on these reliable shoppers… Read More >>
