On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.
Why migrate to GA4?
GA4 is a new measuring attribute developed for the future:
- Collects data from both the website and the app in order to better understand the consumer journey.
- Uses event-based data rather than session-based data.
- Privacy controls such as cookieless measurement and behavioural and conversion modelling are included.
- Predictive skills provide direction without the need for sophisticated models.
- Direct connections with media platforms encourage visitors to take action on your website or app.
Standard Universal Analytics properties will no longer handle data on July 1, 2023. After July 1, 2023, you will be able to access your Universal Analytics reports for a limited time. New data, however, will only be sent into Google Analytics 4 properties.
What are the new features in GA4?
4 Steps to Upgrade:
GA4 Packages - Migrate to GA4 in 2-3 weeks and begin data collection right away!
Most Popular
Basic
Migrate in 1-2 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- Setup 3 core enhanced Google recommended events
Standard
Migrate in 2-3 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- Setup 8 core enhanced Google recommended events
Pro
Migrate in 3-4 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- *Datalayer implementation or adjustments
- Setup 15 Google recommended events
- Up to 2 funnel creation
Premier
Migrate in 4+ weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- *Datalayer implementation or adjustments
- Setup 15 Google recommended events
- Up to 2 funnel creation
- KPI Dashboard (Power BI)
Basic
Migrate in 1-2 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- Setup 3 core enhanced Google recommended events
Most Popular
Standard
Migrate in 2-3 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- Setup 8 core enhanced Google recommended events
Pro
Migrate in 3-4 weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- *Datalayer implementation or adjustments
- Setup 15 Google recommended events
- Up to 2 funnel creation
Premier
Migrate in 4+ weeks
This service provides the following features:
- Current Analytics account review and GA4 requirements preparation
- GA4 property configuration
- Pageview tag implementation
- Base configurations and automatically tracked events
- *Datalayer implementation or adjustments
- Setup 15 Google recommended events
- Up to 2 funnel creation
- KPI Dashboard (Power BI)