We’ve been talking for some time at NetElixir about the fact that third-party cookies are… Read More >>
Who Killed the Cookie? A History of Third-Party Cookie Deprecation
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Paid Search
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Image Credit: PixieMe – stock.adobe.com Performance Max is the latest solution within Google Ads offerings…. Read More >>
What You Need To Know About Performance Max Campaigns
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Image Credits: PixieMe – stock.adobe.com What Is Google’s Performance Max? Performance Max is the latest… Read More >>
Paid Search Holiday Tips
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The holiday shopping season has already begun and shoppers are searching, clicking, and buying quickly… Read More >>
Managing Your Paid Search Portfolio
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No one benefits from a siloed approach to digital marketing — not brands, not their… Read More >>
Google’s Match Type Update Explained
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Just yesterday, Google announced an update to the matching behavior of phrase and broad match… Read More >>
9 Search, Social, & Amazon Trends For 2021
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Ace your digital marketing campaigns across search, social, and Amazon channels by keeping up with… Read More >>
NetElixir’s 2019 Holiday Ecommerce Forecast & Predictions
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The holiday season seems to approach more rapidly every year, especially in the world of… Read More >>
Solving For X: Google Seasonality Smart Bidding
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Google has introduced seasonality adjustments for Smart Bidding in Google Ads, allowing retailers to use… Read More >>
AI Opens New Opportunities in Microsoft Advertising
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AI is transforming the face of search marketing across the board, and while Google may… Read More >>