ANALYTICS

ANALYTICS SOLUTIONS
FOR RETAILERS

Your website data is a digital goldmine, holding the key to understanding your customers and enhancing profitability. Unfortunately, many retailers simply don’t have the resources or know-how to transform their data into gold. NetElixir’s Analytics Consulting Solutions help you do just that by uncovering hidden truths in your data and turning them into actionable strategies to boost your business.

The information we report and the insights we generate are only as good as the data that is collected. For businesses to effectively leverage Google Analytics, we have to first make sure the implementation is comprehensive and data collected is accurate. And for us to take advantage of everything a web analytics tool has to offer, we need to make sure all the advanced features are set up correctly and that we have a sound understanding of how to utilize the resources.

WHAT WE DO & HOW WE DO IT

Now, more than ever, online retailers have access to endless streams of customer data - but culling insights from that data can be overwhelming. NetElixir specializes in helping online retailers cut through the noise and hone in on the insights most critical to their business. We use a proven process focused on high-impact services including:


Google Analytics Setup & Configuration: Make sure your setup adheres to best practices. This includes a comprehensive Google Analytics audit, as well as a checklist covering key retailcritical features like Goals and Funnels, Google Signals, Benchmarking, and Site Search tracking.

Data Visualization & Dashboards: : Google Analytics offers more than 300 customizable reports. We help you identify the ones most relevant to your business – those than can uncover opportunities for growth and expose areas of underperformance. We also use Tableau to generate interactive visualizations, allowing you to explore your data more intuitively. From these reports, we help you generate actionable strategies for achieving your defined goals.

Google Tag Manager (GTM): Implement GTM across your website to benefit from faster page load times and simpler tag management. GTM enables easy page tagging and event tracking without requiring technical resources or changes to website code.

Conversion Rate Optimization (CRO): Leveraging our deep domain expertise in digital retail marketing along with insights from your data, NetElixir’s team will recommend mobile and website changes following industry best practices, including the LIFT Model of conversion rate optimization. Small changes can make a big impact; for example, we’ve helped clients increase order revenue by 20% simply through text placement changes, and boosted conversion rates by double digits just by including user product reviews. Whether it’s improving landing pages, altering design elements, or streamlining the customer journey, we guide you through prioritization of site changes, as well as validation with A/B testing to get you proven results quickly and efficiently.

ANALYTICS SOLUTIONS PACKAGES

Choose from our standard analytics packages or tailor your own package for even more customized in-depth analysis and recommendations. All packages include a monthly report analysis with specific, data-driven actionable recommendations:


GOOGLE ANALYTICS SETUP AND REPORTS
  • Google Analytics Setup and Configuration
  • Custom Reports and Monthly Snapshot
GOOGLE ANALYTICS AND CONVERSION RATE OPTIMIZATION
  • Google Analytics Setup and Configuration
  • Google Tag Manager
  • Custom Dashboards and Reports
  • Monthly Executive Summaries in Tableau
  • Conversion Rate Optimization, including Landing Page A/B Testing
GOOGLE ANALYTICS AND VISUALIZATION
  • Google Analytics Setup and Configuration including Goals and Funnels
  • Google Tag Manager
  • Custom Dashboards and Reports
  • Monthly Executive Summaries in Tableau

KEY BUSINESS BENEFITS

1.
TURN CUSTOMER DATA INTO A
COMPETITIVE ADVANTAGE.
2.
INCREASE CONVERSION RATES
AND MAXIMIZE MARKETING ROI.
3.
GAIN INSIGHT INTO CUSTOMER
DEMOGRAPHICS, BEHAVIORS,
AND PROPENSITY TO
PURCHASE.
4.
MAKE BETTER STRATEGIC AND
PRODUCT DECISIONS BASED ON
DATA AND TESTING.

FAQ

Can you provide post-setup support for GA/GTM/dashboards?

Yes. We understand that ecommerce website development is not a one-time activity and may require ongoing support and maintenance. We have a range of plans with a fixed number of support hours per month ensuring optimized costs for our clients.

What platforms do you specialize in?

In addition to Google Analytics, we can also help with other web analytics tools like Adobe Analytics and Coremetrics. For tag management, we offer services across Google Tag Manager, Tealium, and Ensighten. We are tool-agnostic for all CRO efforts and can work with any tool that has been installed on your website.

Will we have regular meetings to touch base?

We usually prefer to have weekly meetings to discuss progress and also have any questions answered, especially in the first couple months of the project. It is not uncommon to move to biweekly meetings with our clients after the initial heavy lifting.

INTERESTED IN AN ANALYTICS SOLUTION FOR YOUR BUSINESS?