Diversity is a huge component of NetElixir’s company culture. We host monthly International Culture Days and love trying new foods from around the globe. We also love when our employees apply their travel experiences to day-to-day projects. In this edition of NetElixir’s Employee Spotlight series, we’re chatting with Lisa Batra, our VP of Client Services and Digital Marketing.
Lisa has contributed to the team for five months so far. Fun fact – she loves to travel with her family and has been all over the world! One of her favorite quotes is “The world is a book and those who don’t travel only read one page.”
WHAT DO YOU LIKE ABOUT WORKING AT NETELIXIR?
“I really enjoy the people and culture at NetElixir,” Lisa shared. “We have an extremely performance driven team that knows how to have fun, too. I have worked in various organizations in my past and when it comes down to happiness, it is the people who really make for a great work environment. We have a great team with varied skill sets and passion for success and delivering results.”
Learn more about Lisa in the Q&A transcript below:
Q: WHAT DID YOU DO BEFORE NETELIXIR?
A: I spent the past 18 years in retail eCommerce for Fortune 500 companies such as Lowe’s, QVC, The Limited Brands, and Charming Shoppes. I also founded and ran a premier online consignment company for busy parents.
Q: WHAT IS YOUR FAVORITE ASPECT OF YOUR JOB?
A: I love bringing my eCommerce and retail knowledge to help our retail clients achieve their goals with insights and learning.
Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE IN COLLEGE BREAKING INTO THE JOB MARKET?
A: Give 100% and learn as much as you can, go above and beyond and push yourself. Find a mentor that can coach and guide you.
Q: WHAT PROFESSION, OTHER THAN YOUR OWN, WOULD YOU LIKE TO ATTEMPT?
A: When I was growing up, I wanted to be a pediatrician. I love working with children.
Q: WHAT WAS YOUR FIRST SCREEN NAME?
A: My first screen name was my Twitter handle “Jainie,” which was my nickname and a spin-off of my maiden name (Jain).”
Q: WHAT IS YOUR FAVORITE MOVIE OR BOOK (OR BOTH)?
A: I love comedies and light-hearted movies. “Tommy Boy” is one of my favorites with Chris Farley. I start lots of books and never get around to finishing them but I have an affinity to author Jhumpa Lahiri. I have read all her books.
Q: WHAT’S YOUR FAVORITE GAME?
A: I’ve dabbled in Minecraft a bit but growing up we had the old school Nintendo and loved to master The Legend of Zelda and Mario Brothers. Two of my current favorite games are Risk and Ticket to Ride. I play strategy games with my family all of the time. When my son was five, he taught me how to play chess with him!
Q: WHAT IS YOUR FAVORITE THING TO SOLVE?
A: Challenges in the retail eCommerce industry.
Q: WHO WAS YOUR CHILDHOOD HEROES?
A: Christa McAuliffe, the first teacher in space, who was on the Challenger Spacecraft that blew up right after launch.
Q: WHAT WORD OR NOISE DO YOU LOVE?
A: The sound of waves in the ocean and the sounds of being underwater. I am a certified PADI scuba diver and enjoy diving when I have the opportunity. I have done dives in Seychelles, Mexico, Maldives, and the Caribbean. When I can’t dive, I love to snorkel with my kids.
Q: WHAT BROUGHT YOU TO THE CLIENT SERVICES SIDE OF DIGITAL MARKETING?
A: I’ve spent many years in retail eCommerce in leadership positions and know the space well. I had the opportunity to meet Udayan about 10 years ago while I was managing an agency RFP for a performance search partner at Lowe’s. I’ve always admired NetElixir and the growth of the company over the last 15 years and glad we reconnected.
Q: HOW HAS YOUR EDUCATION PLAYED A ROLE IN YOUR SUCCESS AS A LEADER IN RETAIL MARKETING?
A: Education has played a huge role in my career. In addition to real-world experience and knowledge gained, I attended a school with a vast professional network, which opened up many career opportunities along the way.
I completed both my undergraduate program in International Business and Marketing and my MBA at Penn State University. Prior to attending college, I knew I wanted to pursue a double major with an international focus to effectively relate to international companies. As part of my International Business program, I had the opportunity to study abroad. I spent the entire summer prior to my program backpacking through Europe. Come August, I was ready for Business School at Maastricht University in The Netherlands. I learned so much about other cultures during my time in Europe and was exposed to different teaching methods at our university that focused on problem-based learning. It was a great experience working in team-based environments.
After working for a couple of years at QVC, I completed my MBA which really helped me to think with a different mindset and further my career advancement.
No matter where you are in your career, NetElixir is a welcoming environment where you can grow and make a difference in retailers’ lives. Find out more about us and join our fanatically analytical team via netelixir.com/careers.