Our Approach for Creating Meaningful Brand Experiences
Proprietary Social Media Campaign Framework
Elevate your brand and win new customers by identifying, targeting, and engaging the right audiences across channels using our proven framework.
Channel-Specific Advertising Methods
Our team has invested over 500,000 hours planning, designing, building, executing, testing, and optimizing social media campaigns on Facebook/Instagram, Snapchat, TikTok, and Pinterest.
Our creative team designs, develops, and continually tests channel-specific content that inspires likes and shares.
Storytelling Through Organic Social Media
Develop an authentic brand voice across social channels, including YouTube, to strengthen consumer sentiment and engagement.
Featured Social Media Client
Back in the Saddle with a New Website
Industry: Pet Supplies
Challenge: Update an antiquated, slow website to accommodate frequent updates to remain on par with industry standards.
Success: UX Enhanced site UXRead More
The NetElixir team is like an extension of our in-house staff. It’s relieving to know that our brand is in the hands of experts who are looking out for our best interests.
Spreading (Perfectly Targeted) Holiday Cheer
Industry: Fashion and Accessories
Challenge: With holiday shopping habits shifting across digital and mobile, Century 21 wanted an all-encompassing strategy to engage customers along every step of the purchase funnel. The retailer also saw an opportunity to target customers to maximize efficiency in the discount retail space.
Success: +16% Ad spendRead More
- Over 500,000 hours developing social media campaigns
- Clients located in 110+ countries
- Delivering exceptional results since 2005
Social Media Resources
Social Media Product Guide
As one of the fastest-growing and most influential B2C digital marketing channels, paid social is a potential gold mine for retailers who can capitalize on it. Learn more about how NetElixir’s social media solutions leverage unparalleled reach and precision targeting.
You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options. Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers. To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allow you to target a specific person using Facebook’s over 850 targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.
Unlike traditional advertising such as radio, TV, billboard, direct mail, and print advertising, Facebook advertising lets you target your ideal audience anytime, anywhere, in any country, and on any device. You can target an audience according to their demographics, connections, interests, custom audiences, and behaviors. You can serve them ads on their desktops or their phones. You can serve them ads on certain mobile apps that are part of Facebook’s Audience Network. Additionally, with Facebook advertising, you have full control of your budget. Want to spend $10 per day? You can. Want to spend $100 a day? You can do that too.
This is such a great question – we’re getting away from the specifics of Facebook advertising and getting closer to overall business growth decisions. Google Ads tends to have a higher CPA and a higher CVR because there’s greater intent. People are literally searching for what they want on Google; Facebook is more a means for connecting with friends/family and entertainment. If you’re already running successful Google ads, keep doing it. But test Facebook ads as well if you have the time. You may be able to get cheaper conversions on Facebook, and that’s always a good thing.
We recommend a 70:30 split (Remarketing: Prospecting) to start. This is something that advertisers need to adjust as data comes in.
Yes, we always recommend running ads specific to the finer nuances of each platform. Instagram ads should be developed with a mobile-first approach with an inherent focus on stories.
Yes, we can repurpose the google feed for Facebook dynamic product ads. Additionally, we can pass a custom variable to build custom product sets for ads.