Digital Marketing Latest Updates - 2023
August 31, 2023
August 15, 2023
August 10, 2023
August 8, 2023
August 8, 2023
August 2, 2023
August 2, 2023
August 1, 2023
August 1, 2023
August 1, 2023
July 28, 2023
Google has added additional support for subdomains on all devices for site names in English, French, German, and Japanese. With site names appearing on both desktop and mobile devices now, marketers should take advantage of this feature to increase their brand visibility and recognition in the SERPs. When updating structured data, it can be helpful to indicate preferred and alternative site names to ensure your site remains visible and branded.
July 20, 2023
OpenAI disabled the AI classifier temporarily to make a more effective product, as the tool had a low rate of accuracy in distinguishing AI-written and human-written text. The limitations of the AI text classifier underscore the need for digital marketers to exercise caution when using such tools. While they can be valuable complements for content analysis, marketers should be aware of the classifier’s accuracy rates, especially in different language contexts and text lengths.
July 18, 2023
Bing’s new Chat Enterprise, an AI-powered chat tool for work collaboration, offers measures to protect user and business data, integrates visuals, graphs, charts, and images to enhance the communication experience, and enables visual search. These features allow marketers to work more efficiently, communicate more effectively, and tap into new ways of sharing insights.
July 13, 2023
Updates to Bard, Google’s answer to Microsoft’s ChatGPT, continue to roll out. Namely, Bard is now available in over 40 languages, has options for customized responses to fit individual brand voice and communication goals, and integrates with Google Lens for better visual engagement. Bard is quickly becoming a more versatile and customizable tool for ideation, collaboration, and content creation that marketers should continue to experiment with and test.
July 11, 2023
Microsoft continues to refine their product offerings, adding predictive targeting for audience ads, a generative AI element to their responsive search ads (RSAs), and multimedia options to their dynamic search ads (DSAs). With these enhancements, marketers can continue to stay competitive in the digital landscape. Testing new elements and how they compare to current ads and other channels is a crucial step in creating a winning holistic strategy.
July 5, 2023
Meta announces a new social media platform, Threads, providing a new channel for content marketers to diversify their message and audience reach. Threads help users share text updates and join public conversations and is Meta’s answer to Twitter, since rebranded X.
The deprecation of sitemap ping endpoint means that unauthenticated submissions will no longer be accepted, so sitemaps need to be submitted through other methods like robot.txt and Search Console. Marketers should review their current practices to ensure that they are not reliant on sitemap ping endpoint moving forward.
Frequent testing across channels is important to continually improve and gain deeper insights into your customer base. YouTube’s new feature allows you to A/B and even C test thumbnails to determine how your initial presentation relates to overall watch time.
While you still have time to prepare for this update, it is important to get a hard start on ensuring your website adheres to the new INP metrics. Core web vitals are important to your overall website structure and user experience, though there are still other factors at play that influence your ranking. It is important to be in the habit of continuously optimizing your website to stay on top of current trends, ensure good performance, and cater to your users’ desired experience.
As always, digital marketers should prioritize delivering high-quality content and maintaining ethical practices to ensure compliance with Google’s guidelines to avoid being reported. Monitoring user feedback, addressing reported issues promptly, and proactively improving the website’s quality are essential steps to ensuring success in the ever-evolving digital landscape.
Google offers more of a breakdown of why certain videos could not be indexed to clarify next steps to resolve the issue. As video marketing continues to grow in importance, it is important for videos to be crawlable and thus easily found by potential customers on SERPs.
Voice search continues to be an important factor in customers’ purchase journeys. Microsoft Bing now supports voice on desktop for its chatbot and can also respond to queries vocally. The traditional search funnel continues to evolve toward a conversational funnel.
Google’s Search Generative Experience is rapidly picking up its pace to generate AI snapshots and offer a faster, more streamlined experience.
If you see more warnings showing up in your Google Search Console report, Google just updated its breadcrumbs rich results report to show more notices around structured data issues. This will help optimize the user experience, as breadcrumbs offer navigational cues so users can understand their current location on a website in the overall website hierarchy.
LinkedIn is introducing new generative AI-powered tools to help marketers continue to deliver results by demonstrating the effectiveness of campaigns and justifying marketing spend. LinkedIn’s AI offerings like copy suggestions and audience forecasting aim to decrease day-to-day tasks so marketers can focus on the bigger picture. As always, testing is crucial; test LinkedIn’s AI-powered campaigns alongside your current ads.
Microsoft announces several updates to their ad structure, strengthening their product offering with enhanced insights, attribution capabilities, and expanded reach to help marketers optimize their campaigns, improve targeting, and capitalize on new opportunities. Marketers should be testing how Microsoft campaigns perform compared with their Google and other campaigns to build a stronger paid media portfolio.
Improvements to Bard’s coding capabilities will lead to enhanced data analysis and reporting, insightful programming concepts, and more options for troubleshooting code issues. All this is another valuable tool in a digital marketer’s repertoire to enhance their productivity and decision-making capabilities.
This upgrade allows for a more holistic view of your top performing pages and content to help you optimize your strategy.
AI is the name of the game and the focus from Google Marketing Live. Read our full recap from a digital marketer’s perspective.
Bing search is now integrated with ChatGPT, marking a first step toward a more integrated conversational search experience that shifts us away from traditional SERPs. ChatGPT has to pull content from somewhere, so it is still important to have a strong, expert-led content strategy.
The site name displayed in Google search results plays a crucial role in branding and visibility, so be sure to carefully consider the chosen name to follow content guidelines and match brand identity.
Google finished another big batch of mobile-first indexing switchover, so it is absolutely necessary for websites to be mobile-first and mobile-friendly to effectively compete.
It’s a new way to use ChatGPT! Generative AI is only becoming more pervasive, so it’s important to learn how to leverage AI to benefit your marketing strategy, workload, and organization.
It is important to routinely monitor and optimize your website’s core web vitals to ensure a good user experience and thereby potentially boost search rankings. As always, it’s important to prioritize a good user experience, as Google rewards sites where users engage longer and punishes sites where users frequently bounce.
Digital marketers need to understand different Google crawlers to ensure their website is optimized for indexing and crawling. Google’s new crawler provides information about Google’s indexed version of a specific page and allows you to test if an specific URL is indexable.
By understanding how related topics are displayed and integrated into search results, you can align your SEO and content creation strategy to ensure your webpages are well-positioned to appear as related topics for relevant searches.
Google’s new perspectives filter allows users to find helpful information from other people so that Google will present content created by individuals with unique expertise and experience more often. It is important to leverage high-quality user-generated content to have more individuals talking about your brand, as well as engaging with people on forums and social media.
Embrace AI-powered chat features and ad distributions to reach and engage a wider audience. Collaborating with chat platform providers can help you understand your audience better and optimize your ad formats for maximum impact.
Check this page for a history of data anomalies detected by Google Search Console. This could coincide with changes in ranking, visitors, and more.
Regularly use the URL Inspection tool to check which canonical URL Google considers for their webpages and ranking. Understanding Google’s position and common canonicalization issues will help you troubleshoot and resolve discrepancies to ensure that the intended canonical URL is recognized, thereby improving your webpages’ visibility and search rankings.
Meta is introducing new personalization controls for Reels to customize what users see on their feed. Marketers need to have a concrete understanding of their customers’ preferences to ensure they remain relevant. Meta is simplifying how to scroll between reels and longer videos, thereby elevating the importance of video into your marketing strategy.
Short-form video is on the rise, especially with new advertising opportunities on YouTube Shorts. New features that allow for integration into awareness campaigns, ability to appear alongside trending content, and option for first ad position, marketers have new capabilities to connect with audiences, increase brand impact, and stay relevant and trendy.