Digital Marketing Latest Updates - 2023
What’s the latest digital marketing news and trends? We’ve compiled recent articles and updates that will impact your e-commerce growth strategy, as well as insights into our research that has caught the attention of the retail industry.
September
August
August 31, 2023
NetElixir POV: Marketers need to prioritize ad transparency, user feedback, and compliance with advertising policies. Advertisers should be prepared for a get-to-know-you period when entering new markets or targeting specific brands to gradually build a positive track record to gain user trust.
August 15, 2023
NetElixir POV: Google is continually evolving its Search Generative Experience offerings to ensure an AI-first approach to search. SGE features an integrated approach, with users able to access definitions and related diagrams or images within AI-generated responses to better understand complex topics. Google’s latest developments underscore the importance of creating well-structured, informative, and easily navigable content to facilitate user engagement and improve SEO rankings.
August 10, 2023
NetElixir POV: YouTube is updating the clickability of social media icons in desktop channel banners and Shorts comments and descriptions to limit spam and scam content. They are updating creator profiles to feature prominently clickable links near the ‘Subscribe’ button so that creators still have access to showcase important links. YouTube is committed to creating a safer and more transparent platform for its community, which marketers should align with their own strategies and practices.
August 8, 2023
NetElixir POV: Maximize your holiday performance with Google Ads’s latest updates, allowing marketers to embrace omnichannel marketing, leverage strategic insights to plan for crucial holiday promotions, and optimize product listings to help holiday shoppers be informed.
August 8, 2023
NetElixir POV: Marketers should be aware of recent changes Google is making to their rich results, which will impact a brand’s SEO. FAQ-rich results will only show for authoritative government and health websites; how-to-rich results will only be visible on desktop devices. We advise marketers to continue to write how-to and FAQ content to continue to answer your customers’ questions.
August 2, 2023
NetElixir POV: Google is continually innovating to improve its offerings. The new Chrome mobile features emphasize the importance of optimizing content for mobile users, staying updated on trending topics, and making it easy for users to find relevant information, all of which are crucial steps to help marketers enhance their brand’s online visibility and engagement.
August 2, 2023
NetElixir POV: Google’s Search Generative Experience combines AI and traditional search results into a new format that is designed to offer the user more relevant content to their query. To succeed in the SGE, marketers should consider an increased emphasis on visual content, website speed optimization, and updated content.
August 1, 2023
NetElixir POV: There are exciting updates developing at YouTube, such as enhanced creativity and collaboration opportunities, interactive engagement like a Q&A sticker, and vertical live videos. YouTube Shorts’s new features offer marketers and creators new ways to engage with their audience and deliver fresh content.
August 1, 2023
NetElixir POV: The new Audiences report in Google Analytics offers marketers valuable insights into their audience engagement, user behavior, and revenue generation. By leveraging this information, marketers can refine their strategies, improve user experiences, and maximize their revenue potential.