The e-commerce landscape presents a plethora of opportunities along with significant challenges. From market saturation to operational inefficiencies and rising customer acquisition costs, achieving profitable scaling can often feel like an uphill battle for retailers. Navigating through this landscape in… Read More >>
Blogs
By:
Understand Google’s Search Generative Experience (SGE)
By:
Google is at the forefront of innovation in the digital realm, constantly evolving its search functionalities to enhance user experience. One of its latest developments, the Search Generative Experience (SGE), is poised to revolutionize the way users interact with search… Read More >>
Strategies for ROI
By:
What challenges is the digital marketing industry facing when it comes to ROI? As the landscape of digital marketing continues to be shaped by new tools like generative AI and the (long-expected) demise of third-party cookies, marketers must sift through… Read More >>
Rise of the Metaverse
By:
In the ever-evolving landscape of technological innovation, few concepts have ignited as much excitement and anticipation as the metaverse. While its roots trace back to the early 1990s with Neal Stephenson’s groundbreaking novel, “Snow Crash,” it’s in the 21st century… Read More >>
Adapting to the Unknown: Shaping Future Business Strategies
By:
Creative destruction, an inherent aspect of capitalism, is manifesting before our eyes, reshaping industries with each passing moment. Consider the journey from traditional cameras to digital ones, then to the integration of cameras into smartphones. Each transition signifies a… Read More >>
AI Shopping Assistants
By:
As a customer, online shopping can be overwhelming. We have a wealth of data about millions of products literally at our fingertips, courtesy of our smartphones – which can lead to information overload. If a search brings up a hundred… Read More >>
The Time Has Arrived: Key to Navigating the Cookieless World
By:
In the face of ever-growing privacy concerns, Google had initially announced their plan to kill all third-party cookies on their site in 2019. Since then, multiple delays had been put in place, prolonging this action for several years. The year… Read More >>
How AI is Reshaping the Insights Landscape
By:
It’s no secret that AI is reshaping digital marketing, and it’s moving fast. By being nimble, your ecommerce business can take advantage of new opportunities afforded by an ever-evolving AI ecosystem and harness the insights AI provides. Why is AI… Read More >>
Ahead of the Curve: NetElixir’s Insights into the Key Digital Marketing Trends for 2024
By:
Digital marketing is an industry that evolves at a rapid pace. With 2024 just getting started, it is crucial for us at NetElixir to stay ahead of the curve and promote thought leadership in the digital marketing industry. Here are… Read More >>
Elevating Possibilities: A CEO’s View on Google’s Gemini AI Unveiling
By:
The AGI race keeps getting more and more exciting. Google’s launch of its most powerful model yet – Gemini , may be a game changer for the industry. Or will it? Only time will tell. Let me share some of implications for… Read More >>