Product Innovation Lab
At NetElixir’s Product Innovation Lab, we pursue human-centric innovation in the areas of digital marketing and digital interactivity.
Our Mission is to empower e-commerce marketers to responsibly and effectively engage their customers at every touchpoint throughout the customer journey with an eye to the future. By solving for the questions of tomorrow, we can build solutions today that anticipate how the digital landscape will evolve.
Currently, we are solving for:
- How to continue to engage online consumers responsibly and effectively in the first-party cookie world.
- Media-mix modeling based on trackable consumer touchpoints.
- Identification of use cases for AR/VR in the evolving digital interactivity landscape.
Some of our past innovations:
- Algorithmic segmentation of live tweets to identify new keywords for Google Ad campaigns.
- Optimizing the value of SERP (Search Engine Results Page) for brand and non-brand assets. Through a series of experiments, we tested various combinations of text ads, organic listings, and shopping ads to arrive at the optimal placement mix.
- A digital marketing expert chatbot that is able to engage in a progressive conversation with small business marketers and recommend the right set of solutions.