Our Results-Driven Approach
Customer Intelligence Platform
Using our proprietary platform LXRInsights, we identify, target, and win new high-value customers who spend 3-5x more with you than the average customer.
Growth Marketing Model
Connect your unique business goals with reliable paid search outcomes through a set of powerful strategy initiatives and pinpointed tactics.
Test, Learn, and Grow Framework
Employ rapid testing and apply real-time insights to never miss a growth opportunity.
International Search Marketing
Over 13 years of building, operating, and scaling profitable search marketing campaigns in 110+ countries.
Featured Paid Search Client
Crafting Compelling Content
Industry: Food & Beverage, Subscription
Success: 2X amount of time spent on blogsRead More
NetElixir did a great job jump starting my blogging and increasing traffic with the keywords and content they implemented. The team really works with us to make sure they understand the business and what we would like to accomplish.
A Tactical Plan For An Emerging Military Apparel E-Commerce Brand
Industry: Specialty Apparel
Challenge: Propper was looking to aggressively grow across their e-commerce site. They needed a trusted partner to help them update their paid media presence, help them grow their market share, and let interested buyers know they could purchase directly from them.
Success: +175% CTR improvement on non-brand searchRead More
- Over $400 MM in Paid Search
- Clients located in
- Delivering exceptional results
PPC advertising is a type of advertising on the web that uses search engine results pages (SERPS) to deliver ads. The acronym PPC stands for Pay-Per-Click, which means advertisers only pay when a visitor clicks on an ad. This form of online marketing has grown in popularity because it's one of the most effective ways to reach potential customers and turn them into leads or sales. PPC advertising can help marketers reach potential customers who may not have otherwise found them.
The advertiser sets keywords and ad copy. Then, when the user types in those words on search engines, relevant ads pop up. This type of advertising has high engagement rates due to its specificity and contextual nature.
Smart display campaigns are a type of digital marketing, which uses automation for the delivery of ads. They consist of three main components:
- A dynamic creative engine, which allows the advertisement content on each device to change depending on time, the user behavior and many other signals
- A real-time bidding platform (RTB), which places bids in the milliseconds before an ad space becomes available, and;
- An ad server, which delivers ads on a website or within an app.
A paid search advertising is only displayed when it satisfies the search engine's criteria. The likelihood that an advertisement will rank higher increases with how well a user query matches the keywords, ad copy, and landing page. There are many different reasons why advertisements may not appear during times of high traffic. One of them is that your CPC was set too low or that your budget is too little. This can also occur as a result of a lower quality score, as advertising with lower quality scores are less likely to appear on search engine's first page of search results.