Paid Search for E-commerce
Your Roadmap to eCommerce success through
data-driven models & innovative execution
Backed by a keen understanding of retail, deeply analytical mindset, and intelligent proprietary technology. With over 7 million hours in building, managing, optimizing, and scaling paid search campaigns, we’ve built a campaign management and optimization model to consistently deliver predictable and profitable e-commerce growth.
Learn more about our Paid Search approach →
Our Results-Driven Approach
Customer Intelligence Platform
Using our proprietary platform LXRInsights, we identify, target, and win new high-value customers who spend 3-5x more with you than the average customer.
Growth Marketing Model
Connect your unique business goals with reliable paid search outcomes through a set of powerful strategy initiatives and pinpointed tactics.
Test, Learn, and Grow Framework
Employ rapid testing and apply real-time insights to never miss a growth opportunity.
International Search Marketing
Over 13 years of building, operating, and scaling profitable search marketing campaigns in 110+ countries.
Featured Paid Search Client
Success Stories
Crafting Compelling Content
Company:
Industry: Food & Beverage, Subscription
Challenge:
Success: 2X amount of time spent on blogs
Read MoreNetElixir did a great job jump starting my blogging and increasing traffic with the keywords and content they implemented. The team really works with us to make sure they understand the business and what we would like to accomplish.
Jeannie Cho,
Crafted Taste
A Tactical Plan For An Emerging Military Apparel E-Commerce Brand
Company:
Industry: Specialty Apparel
Challenge: Propper was looking to aggressively grow across their e-commerce site. They needed a trusted partner to help them update their paid media presence, help them grow their market share, and let interested buyers know they could purchase directly from them.
Success: +175% CTR improvement on non-brand search
Read More- Over $400 MM in Paid Search
Management - Clients located in
110+ countries - Delivering exceptional results
since 2005
Paid Search Resources
Paid Search Consumer Trends & Research
FACES: Humanize Every Click
Understand how online shopping behavior evolved throughout the course of 2020 for ten retail categories with NetElixir’s primary consumer insights report.
FAQ
PPC advertising is a type of advertising on the web that uses search engine results pages (SERPS) to deliver ads. The acronym PPC stands for Pay-Per-Click, which means advertisers only pay when a visitor clicks on an ad. This form of online marketing has grown in popularity because it's one of the most effective ways to reach potential customers and turn them into leads or sales. PPC advertising can help marketers reach potential customers who may not have otherwise found them.
The advertiser sets keywords and ad copy. Then, when the user types in those words on search engines, relevant ads pop up. This type of advertising has high engagement rates due to its specificity and contextual nature.
Smart display campaigns are a type of digital marketing, which uses automation for the delivery of ads. They consist of three main components:
- A dynamic creative engine, which allows the advertisement content on each device to change depending on time, the user behavior and many other signals
- A real-time bidding platform (RTB), which places bids in the milliseconds before an ad space becomes available, and;
- An ad server, which delivers ads on a website or within an app.
A paid search advertising is only displayed when it satisfies the search engine's criteria. The likelihood that an advertisement will rank higher increases with how well a user query matches the keywords, ad copy, and landing page. There are many different reasons why advertisements may not appear during times of high traffic. One of them is that your CPC was set too low or that your budget is too little. This can also occur as a result of a lower quality score, as advertising with lower quality scores are less likely to appear on search engine's first page of search results.
Client Reviews
Jeffers Pet
I have had the pleasure of working very closely with our Account Managers on SEM, SEO and many more digital marketing areas for my current place of employment. The extensive knowledge of our account manager is very refreshing. He’s always willing to answer any and all questions we may have and not just answer, but educate. He takes the time to understand the nature of our business and how all areas of our marketing work together which really helps drive successful campaigns. I could say many more wonderful things about the team at Netelixir, but words wouldn’t do justice because their actions and ability to produce results resonate so much louder.
Big Dee’s Tack & Vet Supply
NetElixir has been an integral part of our marketing strategy. Their ability to provide a detailed analysis of what is working and what is not in addition to knowing they are actively adjusting to optimize for performance is a weight off of our shoulders. Bi-weekly meetings help to keep everyone from both of our teams on the same page. I highly recommend NetElixir.
Circa Lighting
NetElixir has been a key partner in our digital growth. They are smart, analytical and accommodating to our business needs.