Team

Arijit

Sr. Client Operations Manager - Paid Media and...Sustainable living practitioner and proud husband and father

As a paid media operations manager, I am responsible for timely and accurate customer deliveries. With 10+ years of experience in managing brands and marketing communications, I ensure that my team maintains a high level of competence and operational excellence. I work extensively with SMEs and large enterprises based in the USA and UK/EU to help them revitalize their web presence and improve their website traffic. I am also experienced in reporting automation, Supermetrics, and PowerBI.

Chris C.

Digital Marketing Analyst and...Vintage Collectible Aficionado

As a Digital Marketing Associate at NetElixir, I am driven to uncover valuable business insights across multiple channels to help clients efficiently and effectively achieve their e-commerce goals. By leveraging cutting-edge technology alongside my experience in ad optimization and performance analysis, I am able to deliver data-driven strategies that drive exceptional results for clients. I am committed to delivering impactful, actionable insights and customized e-commerce solutions that align with business goals, propelling clients to success in the competitive digital landscape.

Chris M.

Client Strategy Manager and...avid Sailor and Surfer

As NetElixir’s Client Strategy Manager, I have a unique ability to drive client success through identifying e-commerce opportunities across Paid Search, Paid Social, SEO, Web Development, and more. I am responsible for NetElixir’s LXRGuide platform and lead the product team in helping small- to mid-size businesses succeed online. Within the last four years at NetElixir, I have grown the LXRGuide vertical to become one of our most successful service lines.

Dana

Content Writer and Brand Storytelling Expert and...Avid Swiftie

My focus is authentically narrating a brand's story, allowing clients to effectively connect with their audience. By aligning the content with their unique tone and voice, I ensure a seamless representation of their brand while staying inline with SEO and paid media strategies and capitalizing on current market tends.

Elena

Accounting Associate

Emily

Project Manager and...avid reader and whale watcher

As NetElixir's Project Manager, I work across departments to drive client acquisition, engagement, and retention. I leverage nine years of experience in development, logistics, and team management to build strong client relationships through consistent, timely, and unique brand touchpoints. I am responsible for implementing our new Customer Experience Program for our many clients and partners, as well as supporting our CEO in various operational and developmental tasks. Reach out to me to learn how NetElixir can be your ultimate growth partner!

Greg

Director, Finance & Operations and...an outdoor adventurer who sometimes ends up at a Pearl Jam concert.

As Director of Finance and Operations, I lead NetElixir's accounting functions with an eye on operational strategy, growth, and valutation. As someone who navigates the world through spreadsheets, I aim to leverage my business acumen to deliver best-in-class experiences for everyone who touches NetElixir.

Jack

Digital Marketing Associate and...Aspiring DJ

As a Digital Marketing Associate at NetElixir, I am dedicated to empowering small businesses through our cutting-edge LXRGuide solution. With a focus on optimizing campaigns and enhancing cross-channel performance, I take pride in devising data-driven strategies that go beyond the realm of paid search, and I'm committed to making meaningful impacts on the businesses of my clients.

Jason

Channel Partnership Manager and...Office Comedian and DJ

As NetElixir’s Channel Partnership Manager, I have a passion for driving client success through forging lasting and impactful partnerships. Backed by a decade and a half of experience in both development and leadership, I leverage robust sales strategies to drive new business, solve client pain points, and scale e-commerce Growth. Skilled in relentless prospecting and accurately reading prospective buyers, I never lose focus on follow-up and follow-through. Fostering mutual success for our partners and clients is my main goal, plus I love to have fun!

Josephine

Accounting Manager

I have been working as an accountant in various industries for over 20 years. For the past 12 years, I have been responsible for all aspects of accounting at NetElixir. With the addition of new team members, I now focus on client invoicing, accounts receivable, month-end close, and financial reporting.

Kenny

Senior Director, Strategic Partnerships and...a chips and queso fan and below average tambourine player

With over 20 years of sales and marketing experience delivering e-commerce outcomes, I am responsible for building synergies between NetElixir and other solution providers that serve the needs of online retailers.

Kevyn

Digital Marketing Specialist and...author and avid storytelling enthusiast

Over the past few years, I've garnered experience in upstream innovation, organic social media marketing, and paid search marketing. As an account lead, I help my clients leverage a variety of digital marketing initiatives to achieve their larger e-commerce goals. I oversee cross-channel performance, help my clients launch and optimize campaigns to achieve business objectives, and provide insights that inform the client’s overarching e-commerce strategy.

Manish

Senior Director of Digital Media Strategy and...Chicken Sandwich Addict

With over 13+ years experience, I am a passionate marketer and problem solver in helping e-commerce retailers develop customer acquisition & retention strategies to build a profitable revenue stream in the dynamic space of online retail. Having just completed my 10th year at NetElixir, I lead the performance marketing vertical including paid search, paid social, and Amazon marketplace solutions.

Naghma

Director, People & Culture and...mom of 3 wonderful children and my purpose is to imact positive change in my personal and professional life

My northstar is the belief that we can always be better and always be doing more. As a People and Culture leader in a growing, scaling, and innovative oraganization, I am fortunate to be guided by my northstar every day. In my role, I partner with our amazing leadership and team members to drive our business, talent, culture, and employee experience towards continued excellence. Our People and Culture team are trusted partners to the leadership and team members. We provide the team with guidance and support through strong business acumen, strong partnerships, agility, and a focus on championing the success of our people and company. Our people and culture team's mission is to foster an inclusive and inspiring environment for our team members and to provide them with fullfillment and connectivity.

Phani

Delivery Manager and...Cricket player & passionate about learning new things

As an eCommerce Developer with an outstanding record of leadership and management. I am responsible for designing, developing, and delivering e-commerce doorways on different frameworks. I enjoy delivering smart out of box solutions for our clients to succeed online.

Rabeeha

Associate Director of Digital Marketing and...Mom of Three and Aspiring PI

With over twelve years of direct experience across digital marketing, including Paid Search, Paid Social, Marketplaces, and SEO, I have a track record of achieving tangible results and propelling revenue growth across diverse industries by executing results-driven campaigns. I enjoy demystifying complex digital concepts and staying at the forefront of digital trends to ensure I deliver cutting edge strategies to my clients. My dedication to delivering exceptional outcomes and creating strong working relationships has enabled me to create a significant impact for each of my clients.

Rob

Digital Marketing Analyst and...Aspiring Fantasy/Sci-fi Worldbuilder

As one of NetElixir’s fanatically analytical Digital Marketing specialists and resident "TikTok Guru," I work with brands who not only want to optimize their online advertising initiatives, but also grow their e-commerce businesses. With a decade’s worth of multi-industry Advertising, Business Development, and Marketing experience, I have developed a specialization in crafting results-driven strategies for Paid Search and Social channels.

Samantha C.

Event Marketing Manager

Samantha R.

Client Services Manager and...TV & Movie Buff

I am a seasoned professional with over 10 years of experience in the marketing and e-commerce industries. Throughout my career, I've had the opportunity to collaborate with a wide variety of businesses, including manufacturers, resellers, and retailers. My skill set and experience combines a deep understanding of the industry with a creative approach. This combination allows me to guide both my team and clients toward strategic success and revenue growth.

Shannon

Content Marketing Lead and...ardent reader, Sims gamer, and board game collector

I am responsible for promoting and generating content around NetElixir’s events and webinars to drive engagement and further share our latest insights and trends. I curate content for NetElixir’s social media channels, blogs, and internal communications to represent our brand in a meaningful and impactful way. I help create memorable experiences that share more about who NetElixir is and how we can help.

Shelby

Director of Brand Storytelling and Content and...Coffee Afficiando

I help brands grow through the power of storytelling, generative AI, and impactful content. For twelve years, I have provided clients with insightful omnichannel digital marketing strategies, with a focus on creative that drives performance. Career highlights include working on a Shorty Social Good finalist, developing sponsored content for Audible, personal brand favorites amika, NARS and Tiffany, and managing some truly exceptional teams. My approach is using data to inform storytelling, keeping copywriting sharp, and adding compelling branding at every point in a consumer journey.

Silas

Director of SEO

Driving Creative Content Strategies for Mid-Market Ecommerce With a background in teaching English and as an ex-journalist, I thrive on analyzing a retail business’s current state of content and identifying opportunities for greater content development designed to attract new leads through valuable information and compelling value propositions. Each strategy I derive has a focus in SEO content that goes beyond getting that number-one slot in Google SERPs and into making your business the single best answer for a qualified lead’s question or need. I feel it’s a part of my mission to gain a deeper understanding of your industry in order to build results-driven content defined by your brand and your voice aimed for your target audience. These three aspects help accomplish one key goal through content: placing you in front of a potential lead at the right point and ensuring your message aligns with their user intent.

Somabrata

Product Architect and...Adventure enthusiast and travel photographer

As a product architect with 9+ years of experience in building digital marketing applications, I am responsible for software design, development, and delivery of NetElixir's products. In my current role, I am leading the design and development of our customer insights platform, LXRInsights. I enjoy building smart algorithms to improve the digital marketing performance of our clients and to help them make better business decisions by providing insights from data.

Suresh

Vice President, Operations and...Avid Chess enthusiast

With over 20+ years of experience across Retail, Analytics, Products, and Operations, I am able to bring a holistic perspective to understand our clients' businesses and provide customized solutions to solve their problems. I am deeply passionate about harnessing the tremendous value, the interaction of technology and processes can bring in raising the bar for our clients. I believe in continuous and step-change improvement through a combination of a) Elimination of non-value added work b) Simplification of processes and c) Automation of repeatable and structured work.

Tara

Digital Marketing Associate and...Wannabe Restaurant Critic

As a Digital Marketing Associate with NetElixir, I take pride in helping clients across various industries. Within my role, I oversee cross-channel performance, campaign optimization, and innovation opportunities. Taking a holistic approach to business performance, I craft data-driven strategies that transcend the paid search landscape. I am committed to helping my accounts achieve their e-commerce goals!

Tauseef

Senior Director, Client Strategy and...Old-school family guy who still carries photographs in his wallet, listens to 60s Indian music, and geeks out about the Star Wars and Marvel Cinematic Universe

As a client leader at NetElixir, I help retail clients strategize and find growth solutions to succeed in the world of e-commerce. In the past 10 years, I have led cross-functional teams that specialize in delivering acquisition goals like top-line revenue growth, new customer acquisition, and brand penetration. My key responsibilities are to help translate the client’s vision into actionable digital marketing strategies. I empower the channel teams from paid search (SEM), social media, organic search (SEO), web development, content, and analytics to work cohesively to achieve growth objectives. My three-step mantra for driving consistent and scalable growth is (1) taking a customer-first approach to digital planning, (2) being fanatically analytical about performance trends, and (3) having a testing framework to experiment with new-to-the-world digital marketing products and betas.

Ted

SEO Account Manager and...mobility advocate

"I plan and manage the search engine optimization strategy for my client accounts. I utilize website performance information to craft customized content strategies and website optimizations to help search engines find our customers more easily and frequently in the search results. I’m often found researching opportunities for my clients to leverage in the never-ending quest for a better website that produces increased sales for them. With years of experience in SEO, I am able to bring my clients insights into how they can grow their organic market share. "

Tulika

Co-owner

Tulika inspires our Service Delivery Team to drive magical performance for our Customers, all day every day. An Engineer by training, her continual emphasis on championing NetElixir’s philosophy of data-driven marketing has helped drive incredible results for over 400 retail marketers around the globe.

Udayan

CEO

Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.