Our fanatically analytical team of mathematicians, storytellers, technologists, marketing mavens, and artists are constantly researching and uncovering insights and trends to empower growth for your business. We work as an extension of your marketing team and treat your business like our business.
Udayan and Tulika Bose founded NetElixir in 2004 with a simple, yet powerful mission — to help businesses succeed online. Our purpose-driven team members have helped more than 500 leading e-commerce brands and over a million small businesses grow their online presence, profitably and predictably. Meet the NetElixir family, who strive every day to deliver wins worth celebrating:
Director, Client Development
Director, Client Development and...Avid Harrison Ford fan, lover of classical music, and DJ in spare time
I’ve spent 11+ years fine-tuning B2B and B2C e-commerce strategies to drive excellent performance across a diverse set of industries using a cross-channel, full-funnel approach. My expertise in a wide range of digital investment channels helps me offer customized financial and entrepreneurial based solutions to better support each and every client.
Sr. Client Operations Manager - Paid Media
Sr. Client Operations Manager - Paid Media and...Sustainable living practitioner and proud husband and father
As a paid media operations manager, I am responsible for timely and accurate customer deliveries. With 10+ years of experience in managing brands and marketing communications, I ensure that my team maintains a high level of competence and operational excellence. I work extensively with SMEs and large enterprises based in the USA and UK/EU to help them revitalize their web presence and improve their website traffic. I am also experienced in reporting automation, Supermetrics, and PowerBI.
Associate Director-People & Culture
Associate Director-People & Culture and... baking enthusiast who loves to experiment with food
I drive People Initiatives for the NetElixir India Team. My focus areas have been primarily in talent acquisition, talent development, employee engagement, and process improvement. I am passionate about enhancing each employee’s experience by leveraging my people skills to conceptualize unique initiatives and collaborate across different teams.
Content Writer and...concert enthusiast
As a content writer, I am responsible for creating content from ads and social posts to blogs and on-page content that accurately represent brand voice and tone. My daily responsibilities at NetElixir include staying up-to-date on the latest trends in our clients' industries, writing effective social and paid search ads, creating weekly trend reports, and crafting blogs that effectively tell a compelling story. I help clients share their messages with consumers in a creative and impactful way.
Content Manager and...Craft beer enthusiast
As a content writer and strategist, I’m committed to creating content that people can truly connect with, no matter where they are on their customer journey. I come from a ten year background in children’s book marketing and social media management, where I learned how to hone brand voice and tone; I use those skills daily at NetElixir as I craft ads, blogs, and social posts for our wide range of clients. I’m passionate about the power that words have to evoke emotions and create moments that matter.
Project Manager and...avid reader and whale watcher
As NetElixir's Project Manager, I work across departments to drive client acquisition, engagement, and retention. I leverage nine years of experience in development, logistics, and team management to build strong client relationships through consistent, timely, and unique brand touchpoints. I am responsible for implementing our new Customer Experience Program for our many clients and partners, as well as supporting our CEO in various operational and developmental tasks. Reach out to me to learn how NetElixir can be your ultimate growth partner!
Digital Marketing Associate
Digital Marketing Associate and...lover of music
As an account leader at NetElixir, I manage the relationship between the client and our internal marketing teams. My passion for e-commerce shines bright here, as I'm able to help deliver satisfying results while also educating clients on the importance of a strong web presence.
Director, Finance & Operations
Director, Finance & Operations and...an outdoor adventurer who sometimes ends up at a Pearl Jam concert.
As Director of Finance and Operations, I lead NetElixir's accounting functions with an eye on operational strategy, growth, and valutation. As someone who navigates the world through spreadsheets, I aim to leverage my business acumen to deliver best-in-class experiences for everyone who touches NetElixir.
Office Administrator and...foodie and loving mother
As the office administrator, I'm responsible for keeping NetElixir's business operations running smoothly. I manage emails, letters, packages, and other forms of correspondence as well as track and replace office supplies as necessary to avoid interruptions in standard front office procedures. I also manage agendas and travel plans and assist my colleagues whenever there is an opportunity to do so.
Channel Partnership Manager
Channel Partnership Manager
I have been working as an accountant in various industries for over 20 years. For the past 12 years, I have been responsible for all aspects of accounting at NetElixir. With the addition of new team members, I now focus on client invoicing, accounts receivable, month-end close, and financial reporting.
Enterprise Account Director
Enterprise Account Director and...Avid Hockey Fan/Player
As a client leader for over 20 years, I have been responsible for digital planning, brand building, and service excellence in various industries. I am responsible for ensuring that business goals are effectively communicated and considered for timely campaign development and implementation in paid Search, SEO, and paid social. I’m obsessive about presenting strategic guidance and insightful data in an organized way to my clients.
Senior Director, Strategic Partnerships
Senior Director, Strategic Partnerships and...a chips and queso fan and below average tambourine player
With over 20 years of sales and marketing experience delivering e-commerce outcomes, I am responsible for building synergies between NetElixir and other solution providers that serve the needs of online retailers.
Digital Marketing Specialist
Digital Marketing Specialist and...author and avid storytelling enthusiast
Over the past few years, I've garnered experience in upstream innovation, organic social media marketing, and paid search marketing. As an account lead, I help my clients leverage a variety of digital marketing initiatives to achieve their larger e-commerce goals. I oversee cross-channel performance, help my clients launch and optimize campaigns to achieve business objectives, and provide insights that inform the client’s overarching e-commerce strategy.
Client Services Manager
Client Services Manager and...Avid soccer fan
I’m a client leader at NetElixir, where I help clients grow their online business through digital marketing initiatives across multiple channels including paid search, paid social, and Amazon. Recently, I earned my MBA in Marketing from Fairleigh Dickinson University.
HR Associate and...passionate about exploring both the outdoors and antique shops
As a member of the People and Culture Department, I continually strive to ensure the NetElixir team feels welcomed, empowered and appreciated to foster the most positive work experience possible. I leverage my years of experience in Human Resources to effectively execute internal processes of team member onboarding, payroll/benefit processing, and the day-to-day needs of the department. Whether it is organizing engaging and fun team events, ensuring a new team member has an effective and fulfilling orientation process, or taking the time to listen to one's career goals, each day is filled with opportunities to make a positive impact.
Partner Relationship Manager
Partner Relationship Manager
Director, People & Culture
Director, People & Culture and...mom of 3 wonderful children and my purpose is to imact positive change in my personal and professional life
My northstar is the belief that we can always be better and always be doing more. As a People and Culture leader in a growing, scaling, and innovative oraganization, I am fortunate to be guided by my northstar every day. In my role, I partner with our amazing leadership and team members to drive our business, talent, culture, and employee experience towards continued excellence. Our People and Culture team are trusted partners to the leadership and team members. We provide the team with guidance and support through strong business acumen, strong partnerships, agility, and a focus on championing the success of our people and company. Our people and culture team's mission is to foster an inclusive and inspiring environment for our team members and to provide them with fullfillment and connectivity.
Client Services Manager
Client Services Manager and...Stand-up paddleboarder, snowboarder, and hiking enthusiast, pianist, and former college radio dj
My goal is to ensure client satisfaction and help my clients develop customized, cross-channel relationships built on data. I have 6+ years of digital marketing experience and am certified in Google Analytics and Google Ads, with experience in content marketing, Amazon advertising, and Facebook advertising. What I love about my role is that every day brings new opportunities and challenges. Whether I’m helping a customer identify an issue with their Google Shopping feed, or leading initiatives on LXRGuide, thinking in a client mindset helps me ensure their satisfaction and helps them become an advocate of NetElixir!
Delivery Manager and...Cricket player & passionate about learning new things
As an eCommerce Developer with an outstanding record of leadership and management. I am responsible for designing, developing, and delivering e-commerce doorways on different frameworks. I enjoy delivering smart out of box solutions for our clients to succeed online.
Senior Content Marketing Manager
Senior Content Marketing Manager and...baker, snowboarder, and lover of all dogs
As the Senior Content Marketing Manager, I’m always searching for NetElixir’s next great story to tell! My role allows me to share our passion for helping our clients, growing as a team, and making a difference in the lives of others.I work in tandem with each of NetElixir’s departments to drive a content strategy across a multitude of platforms.
Content Marketing Lead
Content Marketing Lead and...ardent reader, Sims gamer, and board game collector
I am responsible for promoting and generating content around NetElixir’s events and webinars to drive engagement and further share our latest insights and trends. I curate content for NetElixir’s social media channels, blogs, and internal communications to represent our brand in a meaningful and impactful way. I help create memorable experiences that share more about who NetElixir is and how we can help.
Director, Content Strategy
Director, Content Strategy and...Coffee aficionado
For ten years, I have been working to provide clients with insightful omnichannel digital marketing strategies, with a focus on creativity that drives impact. My specializations are content marketing, display advertising including programmatic, and branding. I have also worked extensively in paid search, social media, and SEO including UX. My career highlights include working on a Shorty Social Good finalist, developing sponsored content for Audible, and managing some truly exceptional teams. My approach to creative is to focus on sharp copywriting, compelling visuals, and using data to inform storytelling.
Director of SEO
Director of SEO
Driving Creative Content Strategies for Mid-Market Ecommerce With a background in teaching English and as an ex-journalist, I thrive on analyzing a retail business’s current state of content and identifying opportunities for greater content development designed to attract new leads through valuable information and compelling value propositions. Each strategy I derive has a focus in SEO content that goes beyond getting that number-one slot in Google SERPs and into making your business the single best answer for a qualified lead’s question or need. I feel it’s a part of my mission to gain a deeper understanding of your industry in order to build results-driven content defined by your brand and your voice aimed for your target audience. These three aspects help accomplish one key goal through content: placing you in front of a potential lead at the right point and ensuring your message aligns with their user intent.
Product Architect and...Adventure enthusiast and travel photographer
As a product architect with 9+ years of experience in building digital marketing applications, I am responsible for software design, development, and delivery of NetElixir's products. In my current role, I am leading the design and development of our customer insights platform, LXRInsights. I enjoy building smart algorithms to improve the digital marketing performance of our clients and to help them make better business decisions by providing insights from data.
Senior Director, Client Strategy
Senior Director, Client Strategy and...Old-school family guy who still carries photographs in his wallet, listens to 60s Indian music, and geeks out about the Star Wars and Marvel Cinematic Universe
As a client leader at NetElixir, I help retail clients strategize and find growth solutions to succeed in the world of e-commerce. In the past 10 years, I have led cross-functional teams that specialize in delivering acquisition goals like top-line revenue growth, new customer acquisition, and brand penetration. My key responsibilities are to help translate the client’s vision into actionable digital marketing strategies. I empower the channel teams from paid search (SEM), social media, organic search (SEO), web development, content, and analytics to work cohesively to achieve growth objectives. My three-step mantra for driving consistent and scalable growth is (1) taking a customer-first approach to digital planning, (2) being fanatically analytical about performance trends, and (3) having a testing framework to experiment with new-to-the-world digital marketing products and betas.
SEO Account Manager
SEO Account Manager and...mobility advocate
"I plan and manage the search engine optimization strategy for my client accounts. I utilize website performance information to craft customized content strategies and website optimizations to help search engines find our customers more easily and frequently in the search results. I’m often found researching opportunities for my clients to leverage in the never-ending quest for a better website that produces increased sales for them. With years of experience in SEO, I am able to bring my clients insights into how they can grow their organic market share. "
Senior Graphic Designer
Senior Graphic Designer and...epic gamer
As a designer, I'm responsible for the visual side of NetElixir. I'm an expert at using industry-standard software, and I work with other creative team members to develop projects from start to finish. From ads and landing pages to brochures and signs, no graphic is left undesigned under my watchful eye.
Tulika inspires our Service Delivery Team to drive magical performance for our Customers, all day every day. An Engineer by training, her continual emphasis on championing NetElixir’s philosophy of data-driven marketing has helped drive incredible results for over 400 retail marketers around the globe.
Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.