In 2016, we reported that there are 8 billion mobile devices worldwide, 46% of which are smartphones. By 2021, we anticipate an increase to 11.6 billion worldwide. It’s no wonder that mobile search is on an upward trend and businesses are focusing on how to best optimize their sites to meet this Continue Reading
What Will Always Stay True in Content?
The search landscape constantly shifts and adapts so keeping up can be a real challenge. For instance, the face of content transforms more than your Facebook feed. We’ve all seen it expand to other forms like video, social media, and virtual reality. Writers, please don’t be scared! It’s Continue Reading
Click Culture: Exploring the Effect of Hofstede’s Cultural Dimensions on International Search
Across the world, there are different ways to communicate. Messages that work in the United States, a historically individualistic culture, may be disastrous in a more collective culture like Japan. International retail marketers should understand cultural nuances to create successful paid search Continue Reading
Where is Search Marketing’s Future Headed?
Heraclitus once said, “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” The same can be said about the metamorphoses of digital marketing. Take a moment and think back to late last year as your team was proposing their definitive annual strategy. Continue Reading
How will Machine Learning Shape the Future of Marketing?
More businesses are taking advantage of machine learning’s potential and the results are far from disappointing. Some business leaders are hesitant to utilize machine learning, though. In the past, it’s received a poor reputation for being heavily reliant on data science and advanced algorithm Continue Reading
Own the Search Bar of the Future – Here’s How
Do you remember the dark days before search engines? When the first website came on the scene back in 1991, the internet was a desolate wasteland. Since then, billions of web pages have tried to make their mark, fighting for attention. That’s why it was necessary for Excite, Yahoo, and Google to Continue Reading
