Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20% off plus free shipping on every order. If a user lands on your mobile Continue Reading
Breaking Down the Impact of Google’s Newest Announcements from Marketing Next 2017
Google recently kicked off their Marketing Next conference with a flurry of substantial changes. New products were announced, existing ones were enhanced, and we saw the official age of machine learning ushered in with a bang! What are some of the biggest takeaways? Big G is Ramping up Continue Reading
Comparing the Behavioral Aspects of Mobile vs. Desktop
In 2016, we reported that there are 8 billion mobile devices worldwide, 46% of which are smartphones. By 2021, we anticipate an increase to 11.6 billion worldwide. It’s no wonder that mobile search is on an upward trend and businesses are focusing on how to best optimize their sites to meet this Continue Reading
What Will Always Stay True in Content?
The search landscape constantly shifts and adapts so keeping up can be a real challenge. For instance, the face of content transforms more than your Facebook feed. We’ve all seen it expand to other forms like video, social media, and virtual reality. Writers, please don’t be scared! It’s Continue Reading
Click Culture: Exploring the Effect of Hofstede’s Cultural Dimensions on International Search
Across the world, there are different ways to communicate. Messages that work in the United States, a historically individualistic culture, may be disastrous in a more collective culture like Japan. International retail marketers should understand cultural nuances to create successful paid search Continue Reading
Where is Search Marketing’s Future Headed?
Heraclitus once said, “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” The same can be said about the metamorphoses of digital marketing. Take a moment and think back to late last year as your team was proposing their definitive annual strategy. Continue Reading
