Image Credit: PixieMe – stock.adobe.com Performance Max is the latest solution within Google Ads offerings. With new audiences, more transparent insights, and a required diversity of assets, Performance Max campaigns have a lot to offer advertisers. Google aimed to create… Read More >>
Blogs
Google Analytics 4 & Cookieless Tracking: Why You Need to Upgrade Now
As we prepare for the cookieless future, e-commerce businesses recognize that they will need new ways to track and report on customer data if they wish to continue personalizing user journeys to reach high-value customers with targeted content. Brand loyalty… Read More >>
How To Optimize Your Shopify Page Speed
People turn to online shopping over in-store shopping for a variety of reasons, with the most popular reasons being convenience and saving time. When a website takes an eternity to load, one of the crucial factors of online shopping is… Read More >>
What You Need To Know About Performance Max Campaigns
Image Credits: PixieMe – stock.adobe.com What Is Google’s Performance Max? Performance Max is the latest offering within Google Ads solutions. Introduced late last year, it’s a new goal-based campaign structure that allows marketers more opportunities to promote Google Ads across… Read More >>
Loyalty Programs: Why Brand Allegiance Is More Important Than Ever
Your best customers are your brand’s biggest fans. They don’t just purchase your products or services, they also tell all their friends about how much they love your e-commerce business. They are your cheerleaders and your word-of-mouth marketers. And customers… Read More >>
Your Introduction to Spotify Advertising
Between nuanced targeting features, reliance on first-party data, and a user base of actively engaged listeners, audio ads are an important element in the future of digital marketing. One of the kings of the audio landscape is none other than… Read More >>
Tracking & Reporting in a Cookieless World
At NetElixir, we know that the key to a successful e-commerce business is leveraging data and analytics to create a web presence and user experience that engages customers, builds brand loyalty, and drives sales. For years, third-party cookies have been… Read More >>
Digital Marketing Trends That Are Shaking Up The Industry
Being back in person at tradeshows is an unmatched experience. The energy of everyone together, seeing the different booths and presentations, and talking directly with experts and professionals in the field is unlike anything else. So much in the digital… Read More >>
What Are Audio Ads?
Every marketer sets out to solve the great marketing conundrum: to use any and every medium possible to differentiate a brand message and connect with the right customers, while making sure ads are cost-efficient. But in today’s crowded digital landscape,… Read More >>
Empowering You with Data Insights Through NetElixir’s Power BI Dashboard
“In God we trust. All others must bring data.” — W. Edwards Deming In today’s context and to thrive in the digital landscape, businesses need reliable and real-time data to continue to make strategic decisions. Tracking tools like Google Analytics,… Read More >>