Google’s page ranking algorithm analyzes various factors when ranking a page in the SERPs and SEOs don’t have influence over all of them. Although a website can never be perfect in Google’s eyes, we do have control over many factors… Read More >>
Blogs
Who Killed the Cookie? A History of Third-Party Cookie Deprecation
We’ve been talking for some time at NetElixir about the fact that third-party cookies are going away and how important it is for your e-commerce business to be prepared for the seismic impact this will have on the digital marketing… Read More >>
Go Organic: Your SEO Strategy In The Cookieless World
The cookieless world is on the horizon. Google says that Chrome will phase out third-party cookies entirely by 2023, and the browser has already put in place an update that by default blocks third-party tracking. As e-commerce businesses face this… Read More >>
The May 2022 Core Update: What To Expect
On May 25, 2022, Google rolled out a core update, now dubbed May 2022 Core Update, that significantly impacts the way search engines process pages. Though the update is launched, it will take one to two weeks for this update… Read More >>
How To Resolve Common Magento Issues
Magento is an e-commerce website platform owned by Adobe, with over 260,000 merchants currently on board. With an expansive feature set and complete customization options, Magento is optimal for merchants who are comfortable developing their website on their own. We… Read More >>
NetElixir + Google Partnership
NetElixir has been recognized by Google as one of the fastest growing digital marketing agencies in North America. Together, we help brands connect with the right customer at the right time. We first became a Google Premier Partner in 2016… Read More >>
Christmas in May: Your Holiday Strategy in the Cookieless World
If you have an e-commerce business, it’s time to start thinking about the holidays – and we don’t mean Memorial Day or the 4th of July! The countdown to Cyber 6 starts now. Over the past two years, and especially… Read More >>
Your Comprehensive Guide To Optimizing Performance Max In Google Ads
Image Credit: PixieMe – stock.adobe.com Performance Max is the latest solution within Google Ads offerings. With new audiences, more transparent insights, and a required diversity of assets, Performance Max campaigns have a lot to offer advertisers. Google aimed to create… Read More >>
Google Analytics 4 & Cookieless Tracking: Why You Need to Upgrade Now
As we prepare for the cookieless future, e-commerce businesses recognize that they will need new ways to track and report on customer data if they wish to continue personalizing user journeys to reach high-value customers with targeted content. Brand loyalty… Read More >>
How To Optimize Your Shopify Page Speed
People turn to online shopping over in-store shopping for a variety of reasons, with the most popular reasons being convenience and saving time. When a website takes an eternity to load, one of the crucial factors of online shopping is… Read More >>