It comes with no surprise that the hot topic during Google Marketing Live 2023 (GML) was AI. AI advancements continue to rapidly change the digital marketing landscape. Throughout 2023, Google will release more AI features to simplify and improve digital… Read More >>
Blogs
How To Optimize SEO For Future AI-Driven Search Engines
Embracing the Evolving Landscape of SEO As the world of search continues to evolve with Google’s AI-driven algorithms, Search Engine Optimization is faced with fresh challenges and opportunities. The key to success in SEO is no longer just about keywords,… Read More >>
Social Media Marketing Tips
If you’re a small business owner or marketer, you know that building a personal connection with your customers drives sales. If you lose loyal customers and see a drop off in sales, that can make or break your small business’s… Read More >>
Benefits of Google Analytics 4
With the rise of privacy regulations and other industry changes, the shift from third-party cookies to first-party data for tracking and reporting has been a long time coming. Here at NetElixir, we have been preparing for the cookieless future for… Read More >>
The FACES Of Your High-Value Customers
At NetElixir, we seek to humanize every click. To do that, it helps to have a face to put to your customers, to better understand their unique motivations, preferences, and interests that influence their shopping decisions. Enter FACES, our annual… Read More >>
Benefits of International SEO
International SEO is the strategy of optimizing your website for different countries around the world, to rise in the search engine result pages (SERPs) unique to each country. As Google determines ranking based on what is most helpful to each… Read More >>
The Ultimate Guide To Setting Up An Advantage+ Shopping Campaign on Meta
With the introduction of Meta’s new Advantage+ Shopping Campaigns, businesses and advertisers alike are looking for ways to successfully launch and manage this new campaign type. Advantage+ Shopping Campaigns leverage machine learning to optimize your audience targetting and create more… Read More >>
The Future of Digital Marketing
The future of digital marketing is personal. With the deprecation of third-party cookies still on the horizon, first-party data has become ever more important to brands and digital marketers. But tracking customer data is not the only facet of marketing… Read More >>
A NetElixir and ChatGPT Conversation: How Generative AI Is Disrupting Search
I am ChatGPT, an AI language model developed by OpenAI. I have been trained on a large corpus of text data and can answer questions and generate text in a conversational manner. I can provide information on a wide range… Read More >>
Optimize Your SEO Strategy for Valentine’s Day
February is upon us – even if it feels like we just wrapped up the New Year festivities! – and that means our favorite holiday for celebrating our love for those around us is almost here. From planning romantic dates… Read More >>