Given the growing importance of User Experience (UX) in SEO (Source: Search Engine Land) and organic rankings, the obvious next question is, how can we get more insight into the UX of a site and improve any pain points, ultimately increasing organic ranking? As an aside, any quality improvements Continue Reading
X=Experience: Celebrating 5 Years
Five years ago, we had a simple goal: to bridge the gap between academia and industry. An exclusive annual event was born that would unite industry experts and academic leaders alike. Why? We firmly believe that when great minds meet, magic happens. Every single event had a distinct purpose, Continue Reading
2017 Holiday Forecasts Revealed (with Insights)
We’re so excited to bring you our 9th Holiday Forecast! Since August 2008, we’ve had an ongoing analysis of ecommerce and search engine marketing metrics for our customer base of mid-size and large customers with over $400 MM online holiday revenue (November to December). For our study, we Continue Reading
Looking for a Career in Search Marketing? We’re Hiring!
Want to work for a fast-paced, rapidly-growing, and geeky cool search marketing company? If so, we want to hear from you! Open positions currently available include: Manager of Business Operations Enterprise Account Manager Client Onboarding Specialist SEO Manager And...we have Continue Reading
Why You Should Move From HTTP to HTTPS Right Now
With everything in the digital landscape moving so quickly, it’s easy to fall behind on a major changes. This includes HTTP to HTTP website migration. Continue reading to find out exactly what it is and how you can stay ahead. What is HTTPS? First of all, what does it even stand for? HyperText Continue Reading
Amazon for Small Businesses: Friend or Foe?
Imagine The Matrix. There’s the world within the Matrix and the world outside it. Now, just recall the imagery and experience of watching the film for the first time. That stark difference between the two worlds highlights how it is if you’re selling on Amazon versus not selling on Amazon. Continue Reading
