NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find… Read More >>
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just… Read More >>
Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps… Read More >>
For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is to be constantly testing elements. Luckily for PPC advertisers, managing all those tests at once just got a little easier with the addition of Labels… Read More >>
While many may consider writing keyword-fueled content an SEO practice of the past, keywords do still play an important role, just not in the way you previously thought. Before, your ranking for a specific keyword phrase depended upon how many… Read More >>
While we’ve survived the arrival of Mobilegeddon, there’s a new big change happening that will affect online advertisers: Yahoo and Microsoft are altering their strategic search alliance. While according to the Yahoo press release, this change is being made to… Read More >>
It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how… Read More >>
HTTPS (Hypertext Transfer Protocol Secure) works by transmitting normal http interactions through an encrypted system so that the information cannot be accessed by any party other than the intended users. This technology is nothing new, as HTTPS has been around… Read More >>
With Google’s mobile algorithm right around the corner, online advertisers have been rushing to make sure their sites are mobile-friendly and ready for the switch. However, one online retailer is taking it a step further and will be completely doing… Read More >>
Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw… Read More >>
