NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Thank you for attending the final presentation of this year’s #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, presented the first ever look into his original research on mastering attribution models in Google Analytics. You can check… Read More >>
Thank you for attending Day 3 of #AnalyticsWeek covering Retail Analytics Hacks! In the first Day 3 presentation, Jordan Levy, Director of Digital Communications at glo Professional, presented how glo Professional, a mineral makeup and clinical skincare company, used custom… Read More >>
Thank you for attending Day 2 of our #AnalyticsWeek webinar series! In today’s presentation, Marlena Laszkowska, Product Specialist at Google, presented a comprehensive overview of the Universal Analytics platform, as well as some of the key benefits of implementing it for… Read More >>
Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find… Read More >>
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just… Read More >>
Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps… Read More >>
For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is to be constantly testing elements. Luckily for PPC advertisers, managing all those tests at once just got a little easier with the addition of Labels… Read More >>
While many may consider writing keyword-fueled content an SEO practice of the past, keywords do still play an important role, just not in the way you previously thought. Before, your ranking for a specific keyword phrase depended upon how many… Read More >>
While we’ve survived the arrival of Mobilegeddon, there’s a new big change happening that will affect online advertisers: Yahoo and Microsoft are altering their strategic search alliance. While according to the Yahoo press release, this change is being made to… Read More >>
It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how… Read More >>
