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Home » Archives for Martech

Martech

Join Our 2019 Cyber Five Webinar for the Latest Holiday Insights

Monday November 25, 2019 by : Tim Haberin, Associate Content Writer

NetElixir is excited to reveal our analysis of the biggest online shopping days of the year during our next webinar, 2019 Holiday Cyber Five: Results. Insights. Trends. This live session takes place on Wednesday, December…
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IdeaForum: Leverage the Power of Audience Intent

Monday November 25, 2019 by : Guest Author

Download via Hyper Targeting Audiences Based On Intent
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5 Things You Can Automate Before the Holidays

Thursday November 14, 2019 by : Alex Hawley, Business Intelligence & Martech Liaison

This holiday season is going to be exhausting. Did you know there are six fewer days this year between Black Friday and Christmas? This means the same amount of work needs to be completed in…
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Solving For X: Pinterest Updates its Lens Feature

Thursday September 26, 2019 by : Shreya Verma, Senior Analyst, Search Marketing

This week, Pinterest has a lot in common with the famous philosopher Ariana Grande.  “I see it, I like it, I want it, I got it.” - 7 Rings Pinterest recently announced a major update…
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A Marketer’s Guide to AI, Machine Learning, and Deep Learning

Tuesday August 27, 2019 by : Alex Hawley, Business Intelligence & Martech Liaison

I never made a formal tally, but rarely would a class go by without the mention of “AI,” “Facebook,” “Google,” “deep learning,” and “algorithms.” That’s hardly a surprise for a student in data science, right?…
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Solving for X: Instagram Integrates Influencers

Thursday June 27, 2019 by : Brian Levine, Content Marketing Manager

Influencer marketing is becoming more transparent.  Instagram announced in a blog post that they’ve added the option for brands to promote organic Influencer posts as feed ads, identifying these with a ‘Sponsored’ tag. Creators make…
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Solving For X: Snapchat Reports on Gen Z

Thursday June 20, 2019 by : Brian Levine, Content Marketing Manager

When I grew up, I watched plenty of The Simpsons, Family Guy, and South Park. If your reaction to that sentence is, “Those stupid cartoons?”, then this blog is going to open your eyes. Snapchat…
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Solving for X: The New Rule of Google Search

Thursday June 13, 2019 by : Amit Patnaik, Account Manager

As a retail search marketing agency, we pride ourselves on our ability to help your brand get noticed on the SERP. This week, Google is pitching in. [caption id="attachment_7904" align="aligncenter" width="564"] The announcement of the…
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Solving for X: Google 3D/AR On Mobile

Thursday June 6, 2019 by : Brian Levine, Content Marketing Manager

Pokémon GO was really on to something. Whether you’ve played it or not, part of its charm is its use of augmented reality (AR) - you might see a Pikachu on the sidewalk or standing…
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Solving for X: Facebook Clears History

Thursday May 30, 2019 by : Sindhuja Jogu, Sr. Search Marketing Analyst

When’s the last time you cleared cookies from your web browser? As marketers, we know that information is vital to understanding our audience. That’s why the recent news from Facebook should raise an eyebrow. To…
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