The Un-conference 𝝿

Presented by
netelixir white logo
September 19 – 20, 2024
Princeton, NJ

NetElixir believes that when great minds meet, magic happens! 𝝿

X=Experience, Rethinking Innovation is NetElixir’s signature Un-Conference that bridges the gap between academia and industry through thought leadership, knowledge sharing and networking among leaders in eCommerce and business.

The 11th Annual X=Experience will begin with a unique Welcome Reception the evening of Thursday, September 19th followed by the keynote presentations on Friday, September 20th. Held at the historic Nassau Inn and the captivating Grounds for Sculpture in Princeton, New Jersey, this exclusive event is unlike any other conference around.

Attendance is complimentary and space is limited to 40 guests, thus providing the ultimate experience. Request your complimentary invitation now!

Questions, please email Emily Nelson, Senior Project Manager, at
The Un-conference 𝝿 Keynote Speakers

We’re committed to bringing together world-class speakers from diverse backgrounds. Our lineup of academic and industry experts share their insights, opinions, and strategies to help business leaders reimagine the future. Continue the learning at home, all attendees will receive signed copies of our featured speaker’s new books.

Hal Hershfield
Connecting to our Future Selves to Enhance our Personal and Professional Lives

Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management.

His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.

Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants.

All attendees will receive a signed copy of his book,
Your Future Self: How to Make Tomorrow Better Today.
Jonah Berger
Magic Words: How to Harness the Power of Language

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. His research has been featured multiple times in the New York Times Magazine’s “Year in Ideas” and Wharton gave him the Iron Professor award for awesome faculty research.

Adam Alter

New York Times Bestselling Author and NYU Marketing Professor

We are honored to have Alter return once again to our X=Experience, making his second appearance for our 10th anniversary. Alter gave the keynote presentation at our third event in 2015 to share insights from his book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

Alter highlights research-based strategies and principles to help us get through periods of stasis based on his recent book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most. His ideas break down obstacles and mental blocks into smart, practical solutions to help us see the breakthrough that’s just around the corner and inspires us to unleash our creativity.

Book Signing
All attendees will receive a copy of our featured speakers’ new books:


think bigger
Think Bigger: How To Innovate by Sheena Iyengar
anatomy of a breakthrough
Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most by Adam Alter


Cocktail Hour, Entertainment and Seated Dinner

Nassau Inn

September 19 | 6:00 pm


Rat’s Restaurant at the Grounds for Sculpture

September 20 | 8:00 am 

Lunch and Walking Tour 

Rat’s Restaurant and the Grounds for Sculpture

September 20 | 12:00 pm 

Final Presentation and Udaan Raffle

September 20 | 2:00 pm 

Closing Remarks and Champagne Toast

September 20 | 4:00 pm 
dinner and cocktail hour
Night One 𝝿
Welcome Reception
The X=Experience magic begins on Thursday, September 19th at 6:30 pm with a Welcome Reception at the historic Nassau Inn in Princeton, NJ. During Night One, network with fellow attendees while enjoying a cocktail reception, seated dinner and live entertainment. Notable Americans from Paul Revere to Albert Einstein have dined, lounged, and stayed at the Nassau Inn, and we invite you to share the spirit of their camaraderie.

We have a hotel block with a preferred rate at the Nassau Inn for those guests who wish to stay over to minimize their traveling for the main conference day.
Night One 𝝿
A Night in the Life of
Albert Einstein
At NetElixir, we take great inspiration from Albert Einstein and seek to emulate his endless curiosity, inquisitiveness, and perpetual learning. After the welcome reception, we invite you to join our team in a walking tour of Princeton University with the one and only – Mimi Omiecinski. Together, we’ll retrace Einstein’s footsteps {quite literally}, while learning about his influence on the town and Unviersity’s revolutionary history!
night in the life
View of Rat's Restaurant at Grounds for Sculpture
The Un-conference 𝝿 Grounds for Sculpture
The main conference day – Friday, September 20th, will take place at the breathtaking Grounds for Sculpture in Hamilton, NJ. Founded by artist and philanthropist Seward Johnson, the Grounds for Sculpture is a 42 acre museum, garden and arboretum where art and nature are always at play. Midday we take a break from the classroom to enjoy a private guided tour of the grounds where more than 700 artists have displayed their work.
The Un-conference 𝝿
Rat’s Restaurant
Prior to the tour, a French country inspired breakfast and lunch will be provided onsite at the iconic Rat’s Restaurant. Named for the gregarious character in the Wind in the Willows, Rat’s is designed to make guests feel like they have stepped back in time to Claude Monet’s beloved town of Giverny. Rat’s has been named one of the most scenic restaurants in New Jersey and just this past May has been recognized by for its excellent outdoor dining experience.
Udaan Trust Flight Foundation

Each year at X=Experience, we raise funds for the UDAAN Trust Flight Foundation through an onsite auction. Think AirBnB, Ray Ban, Sony and more! All tickets purchased are tax-deductible.

Since 2016, the UDAAN Trust has been sponsoring the high school and university education of underprivileged girls in India. Our students come from humble backgrounds, whose families live below the poverty line. Through UDAAN, our students are able to get on the right path to achieve their dreams and improve not just their lives, but those of their families and communities. Currently, 22 girls are enrolled in the program. Four girls have graduated and earned job placements in top-tier multinational companies, increasing their household income by more than 280%.

A very special thank you to all our supporters who have helped these girls not only dream big, but achieve BIG.

udaan foundation
Your Hosts
Udayan Bose
Co-founder and CEO
Tulika Bose
Co-founder and COO
nassau inn
Nassau Inn
10 Palmer Square
Princeton NJ 08542
grounds for sculpture
Grounds for Sculpture
80 Sculptors Way
Hamilton, NJ 08619
rats restaurant
Rat’s Restaurant
16 Fairgrounds Road
Hamilton Township, NJ 08619