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Benefits of LXRInsights
We maximize your ROAS by targeting, engaging, and winning your high-value customers using our AI-powered digital marketing platform. Beyond more paid search revenue, key benefits of LXRInsights include:
- Control over your own data: LXRInsights operates within your owned first-party data so you’re not relying on any other third-party platforms.
- Ongoing audience insights: As an AI algorithm, LXRInsights is constantly learning and identifying ongoing insights about your high-value customers to better inform your growth strategy.
- Pre-populate high-value audience signals: Google is now offering their own high-value customer signals to inform Performance Max campaigns; supercharge Google’s signals by providing your own.
- Build custom audiences: Replace Google’s similar audience with a curated audience that leverages in-market, affinity, and LXRInsights data points to build your own lookalike audience for continual growth.
- Pioneers in AI: By partnering with NetElixir, you’re getting an e-commerce growth partner with nearly two decades of experience, who has invested years into building AI models that learn from your owned data.
AI-Powered Marketing Platform
- High-Value Customer Score: flexibility to determine what makes a high-value customer for your brand based on purchase recency, frequency, AOV, and product diversity
- Audience Remarketing: one-click integration to add high-value audiences to your Google, Meta, and soon to be Microsoft campaigns to keep your retargeting audience updated with your newest and best customers
- Shopify Integration: a seamless Shopify integration means LXRInsights’ AI algorithm can share actionable insights more quickly by learning from your historical data
The Impact of LXRInsights
How Does The Platform Work?
- Predictive analytics into customers’ lifetime value over next twelve months and which channels they are most likely to convert from
- Forecasts which of your existing customers are likely to be a repeat buyer in the next two months
- Uses machine learning to create lookalike audiences based on behavior and patterns of current high-value customers to win more brand loyalists and can replace Google’s deprecated similar audiences
- Identifies actionable insights to optimize your customer acquisition and engagement strategy to improve ROI
- Future-proof technology relies on your first-party data to create journey maps and audiences