Content Strategy

This year’s Super Bowl™ ads displayed a microcosm of the advertising world today. Ads ran the gamut from the good to the bad to the ugly, but ultimately there were some big wins and losses.…

Now that hindsight is 2020: Strong, well-developed, and differentiated content is a key component of any digital marketing strategy — Content Is Queen. Content should follow NetElixir’s V.A.S.T. approach: consider brand voice, target your intended…

Today, most “window shopping” is done online. People seek advice on what to watch, where to go, and what to buy. According to a 2019 study by Statista, search traffic generated 65% of total e-commerce…

You’ve likely seen or heard the phrase “content is king.” Coined in an essay by Bill Gates in 1996, the phrase refers to how content will rule the Internet. We posit, however, that content is…