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Home » Archives for Content Strategy

Content Strategy

Emotions in Super Bowl Ads

Monday February 8, 2021 by : Shelby Simon

This year’s Super Bowl™ ads displayed a microcosm of the advertising world today. Ads ran the gamut from the good to the bad to the ugly, but ultimately there were some big wins and losses.…
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Content Remains Queen As E-Commerce Grows For 2021

Monday January 11, 2021 by : Shelby Simon

Now that hindsight is 2020: Strong, well-developed, and differentiated content is a key component of any digital marketing strategy — Content Is Queen. Content should follow NetElixir’s V.A.S.T. approach: consider brand voice, target your intended…
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6 Reasons To Have A Blog For Your Business

Wednesday October 14, 2020 by : Danielle Klimashousky

Today, most “window shopping” is done online. People seek advice on what to watch, where to go, and what to buy. According to a 2019 study by Statista, search traffic generated 65% of total e-commerce…
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Forget ‘Content Is King’ — Content Is Actually Queen

Monday August 17, 2020 by : Danielle Klimashousky

You’ve likely seen or heard the phrase “content is king.” Coined in an essay by Bill Gates in 1996, the phrase refers to how content will rule the Internet. We posit, however, that content is…
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