Content Strategy

Today, most “window shopping” is done online. People seek advice on what to watch, where to go, and what to buy. According to a 2019 study by Statista, search traffic generated 65% of total e-commerce…

You’ve likely seen or heard the phrase “content is king.” Coined in an essay by Bill Gates in 1996, the phrase refers to how content will rule the Internet. We posit, however, that content is…