NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Google announced that a new major update — called the Helpful Content Update — is aimed at surfacing more helpful, reliable, and trustworthy content in search results. This means Google’s algorithm will now prioritize pages with comprehensive, in-depth information that… Read More >>
Is your e-commerce business ready for Amazon’s Prime Big Deal Days? Amazon Marketplace is the leading player when it comes to retail e-commerce: as of June 2022, Amazon had captured 37.8% of the market share, with its closest competitor, Walmart, trailing… Read More >>
The 2023 holiday season marks NetElixir’s 16th annual holiday forecast. A cornerstone of our forecast is our e-commerce holiday calendar, which details the expected online sales volume of crucial days throughout the holiday season. Marketers can use this calendar to… Read More >>
Google has successfully rolled out its August 2023 Core Update, impacting search results rankings. Google places a strong emphasis on creating content that is of high quality and prioritizes the needs of users to achieve optimal site performance. Google clearly… Read More >>
In preparation for our 10th annual X=Experience, team NetElixir sat down with one of our speakers, Robin Dreeke, to discuss his upcoming presentation, Unstoppable Alliances. NetElixir: Hi Robin! Welcome back! Can you share a bit about yourself? Hey there! My… Read More >>
Google plans to implement new updates to enhance the search experience and impact the visibility of FAQ-rich and How-To results. FAQ-Rich Results: We will see FAQ-rich results less frequently with Google’s latest update. FAQ-rich results will now only appear for… Read More >>
What is AI’s Role in Marketing? With all the chatter about ChatGPT and other chatbots that use large language model processing, it can seem like artificial intelligence involves brand-new tools – and that can make AI seem intimidating. But in… Read More >>
NetElixir was delighted to host Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at Wharton Business School, for a webinar in May, How To Prepare For The Future Of Digital Marketing: Fireside Chat With Wharton Professor Jerry Wind…. Read More >>
The goal of a terrific digital marketing campaign is for people to find your business and become customers. Whether your small business offers products or services, it can be difficult to compete on search engine result pages (SERP) when it… Read More >>
It comes with no surprise that the hot topic during Google Marketing Live 2023 (GML) was AI. AI advancements continue to rapidly change the digital marketing landscape. Throughout 2023, Google will release more AI features to simplify and improve digital… Read More >>
