Retail consumer insights

Understanding your customers is critical to any marketing plan. Learn more about the customer journey for the retail buyer with our research-driven customer insights.

Amazon

Amazon Ads are not Effective

Running Paid Ads on Amazon

High Margin Products on Amazon over Low Margin

Biggest Benefit of selling on Amazon

Biggest Downside of Selling on Amazon

Plan to invest the most in Amazon

Place their ECHO

Purchased through 3rd Party Apps

Purchase Apparel

Everyday Household Items

Entertainment Products

Have increased purchases with Amazon

Echo Owners became Amazon prime members

Holidays

Mobile Devices Will Drive 45% of All Online Holiday Purchases, and 68% of All Site Visits

"Holiday Gifting" Search Queries Will Spike In Volume For The First Time This Season Around Oct. 21st

30%+ Of All Mobile Searches Will Be Voice-Activated

Consumer Insight: 21% of people currently use a voice activated virtual assistant

Consumer Insight: The largest 2017 holiday e-commerce revenue growth came from the Southern US at 24.3% growth - nearly double the national avg.

NetElixir Consumer Insight: 37% of all purchases occured on mobile from Thanksgiving to Cyber Monday 2017.

Thanksgiving had the highest Avg. Order Value at $250, compared to other days between Thanksgiving and Cyber Monday 2017.

Thanksgiving to Cyber Monday (2017) had a 15% Y/Y growth.

12.8% of holiday shoppers use their mobile phones while in-store to search for coupons.

34.9% of holiday shoppers say there are most likely to buy a holiday gift from Amazon.

59% of holiday shoppers are planning to shop online v. in-store.

Only 15.8% of people plan to spend more on gifts this year v. last holiday.

39.8% of people plan to spend less on gifts this year v. last holiday, with the majority planning to spend the same.

16% of people said they recently used voice search to research a product before purchasing.

Consumers prefer free shipping (21.3%) over fast shipping (10.2%) when buying a holiday gift.

The majority of people, 29.6%, say low prices is the most important factor when deciding where to buy a holiday gift.

In 2017, 23% of people began holiday shopping by late September

36.9% of people read product reviews to research a product before purchasing.

A higher percentage of consumers will wait until the last minute to buy a holiday gift in 2017 v. last year.

The projected incremental online revenue growth for the US in the 2017 holiday season is $8 billion.

Post Christmas Purchases

Online Purchases through Mobile Phone

Holiday gifts through online purchase

Are Planning on Shopping AT AN ONLINE MARKETING

Gifting Electronic Items - Men vs Women

The Average Holiday Shopper

Are Planning to Shop In-Stores

Miscellaneous

User Experience on Website

Consumer Insights - Amazon

Plan to invest the most in Online Ads

Believe Acquiring New Customers

Shopping

Thanks giving to Cyber Monday Growth

Company Values while making a purchase

Mobile Speed importance

Search Query Length of Shoe Buyers

Paid Ads vs Organic Search

Mobile Speed importance

Use of Mobile in researching a product

"Near Me" Search queries in Mobile

Voice Search

30%+ Of All Mobile Searches Will Be Voice-Activated

Consumer Insight: 63.6% of people use virtual assistants via there mobile phone.

Consumer Insight: 46.3% of consumers use voice search daily.

Voice search led purchases (mostly through Alexa) will experience 1.5-2x Y/Y increase in the 2017 holiday season.

Voice Search to get accurate results

Amazon Echo & Google Home User to play music

Most people recommend Amazon Echo & Google Home

Voice Search use in Purchasing

Voice Controlled Search

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