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Pages with a reading level of 8th grade (or lower) correspond to 5–30% higher conversion rates. Keeping it below 400 words is good, but pages below 100 words perform twice as well.

Keep language simple.

This holiday shopping season is six days shorter than last year. Are you ready to make it a successful one?

I'M READY TO GET READY

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This year there are 6 fewer shopping days between Thanksgiving and Christmas. Download our 2019 Paid Search Holiday Calendar to plan your holiday strategies and help your sales snowball.