Pages with a reading level of 8th grade (or lower) correspond to 5–30% higher conversion rates. Keeping it below 400 words is good, but pages below 100 words perform twice as well.

Keep language simple.

This holiday shopping season is six days shorter than last year. Are you ready to make it a successful one?


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OVER 400

retailers served

Step 2: Get a head start

Download our Along The Road to Recovery ebook to see how the coronavirus pandemic reshaped ecommerce trends and online shopping behavior for 7 retail categories.


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Download Your Complimentary 2020 Holiday ECommerce Sales Calendar 

Prepare to tackle this uncertain holiday and plan your digital campaigns around key online shopping moments with NetElixir’s complimentary 2020 Holiday ECommerce Sales Calendar. Prepare for the biggest online shopping days, shipping cutoff dates, and an analysis of gifting days vs me buy days.

Key insights and dates include:

Through our holiday expertise, NetElixir has helped our clients drive 2X or higher industry growth over the past 10 years. See how tools like this calendar can be valuable to your business success this holiday season.

  • Weeks of November 22 and November 29: will account for the two biggest online shopping weeks of 2020;
  • Week of December 6: most retailers will set a cut-off date for guaranteed holiday shipping (delivery by 12/24);
  • Week of December 13: BOPIS sales will surge and most retailers will lower their digital marketing spend;
  • Week of December 20: while usually a busy week for last-minute deals and buys, it is forecasted to be the quietest week of the 2020 holiday shopping season.