NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming holiday season. What is Enhanced… Read More >>
What you need to know! Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages. There are two main… Read More >>
A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up… Read More >>
Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event! X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by… Read More >>
In Nudge: Improving Decisions About Health, Wellness, and Happiness, Cass Sunstein and Richard Thaler dive deep into our behavioral patterns by classifying our “Homer” and “Spock” urges. Have you ever taken an extra piece of dessert without realizing what you… Read More >>
Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was… Read More >>
Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before. For… Read More >>
In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a… Read More >>
Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this… Read More >>
Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in… Read More >>
