NetElixir invites you to explore the depths of value we offer in thought leadership
and digital marketing expertise in the content below.
Understand Your Customer Lifetime Value To Allocate Resources Wisely Customer Lifetime Value (CLV) is a metric that indicates how much money a customer spends with your brand throughout their lifetime. Knowing the lifetime value of an individual customer helps companies… Read More >>
The past year has seen major changes in all aspects of life. Between a global pandemic, social justice causes, economic turmoil, and increasing awareness about the environment, the world seemingly has been turned upside down. As a result, there has… Read More >>
No one benefits from a siloed approach to digital marketing — not brands, not their departments, and especially not their customers. A focus on one channel can not deliver optimal results a brand expects nor reach all their potential customers… Read More >>
Apple is positioning itself as an advocate for user privacy and putting the user first. Apple’s latest privacy updates include App Tracking Transparency (ATT) and features to cloak IP addresses and block email tracking pixels. So, how is Facebook, a… Read More >>
Google’s Broad Core Update in Two Stages In an unprecedented move in recent years, Google announced in late May that the next broad core algorithm update would be released in two distinct stages over the course of the summer. This… Read More >>
As we move closer to the cookieless world, the big tech companies are continually updating and refining their approach to customer privacy. Apple’s latest privacy update announcements continue to impact how advertisers are navigating the privacy ecosystem and the measures… Read More >>
The ability to quickly adapt and pivot to survive in uncertainty is a skill we all had to hone during the past eighteen months. Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at Wharton, shared his eight principles… Read More >>
Google’s latest update, which began it’s initial rollout on June 15, 2021, includes a factor called Page Experience. Google announced this page experience update back in November 2020 and shared a few key features regarding the update in mid-April of… Read More >>
How consumers interact with brands and what they want from brands is constantly evolving. As more and more people started online shopping, their relationships with brands have shifted to accommodate new needs, new behaviors, and new e-commerce expectations. Customers are… Read More >>
It’s that time of year again — Amazon’s blowout sales event is almost here! Prime Day 2021 will resume its usual schedule to help usher in summer days and deals. Last year’s Prime Day was postponed due to the coronavirus… Read More >>
