If there was one key metric that we would recommend every search marketer to adopt, it would be “value per visit”. Value being calculated as (Revenue – Cost), visit being calculated as visits to the website driven by search engines… Read More >>

Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient… Read More >>

At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help… Read More >>

The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html). We decided to conduct an experiment on our… Read More >>

SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions  b) frequency of promo changes often makes quick data analysis and insight… Read More >>

Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales… Read More >>

Google is finally getting around to implementing some policies regarding what you can and can’t do with Sitelinks. Let’s take a look at what’s changing, when it’s changing, and how it is going to affect your paid search account! Google will… Read More >>