With TikTok facing a possible ban in the United States many advertisers are left wondering what that could mean for the future of social media advertising.  Why is TikTok Facing a Potential U.S. Ban? Since TikTok is Chinese owned and… Read More >>

The 2024 holiday season marks NetElixir’s 17th annual holiday forecast. A foundation of our forecast is our ecommerce holiday calendar, which details the expected online sales volume of crucial days throughout the holiday season. Marketers can use this calendar as… Read More >>

It may be September, but the Halloween decorations and candy are appearing at brick-and-mortar retailers, and Thanksgiving and Christmas décor is sure to follow. Your e-commerce business should already be updating your metadata and product descriptions for the holiday rush… Read More >>

The digital marketing landscape is bracing for yet another shift as Yelp recently filed a lawsuit against Google. The case is accusing the search giant of monopolistic practices in the local search and local search advertising markets. This lawsuit arrives… Read More >>

The 2024 holiday season is shaping up to be a challenging yet dynamic period for retailers. With a condensed shopping calendar, shifting economic conditions, and an upcoming election, the pressure is on to adapt and excel. Google’s Think Retail event… Read More >>

It may be August, but the Halloween decorations and candy are appearing at brick-and-mortar retailers, and Thanksgiving and Christmas décor is sure to follow. Your e-commerce business should already be updating your metadata and product descriptions for the holiday rush… Read More >>

Earlier this year, Udayan Bose, CEO of NetElixir,  mentioned that Temu’s explosive growth has placed significant pressure on margins, especially for middle-market retailers, who represent roughly 35-40% of the fashion apparel segment. In just over a year, Temu has secured… Read More >>

In a bid to stay competitive in the evolving social commerce landscape, TikTok has announced its integration with Amazon. This partnership allows users to shop directly within the TikTok app, marking a significant shift in e-commerce on the platform. The… Read More >>

In light of the recent antitrust ruling against Google, significant changes are anticipated that will reshape the tech giant’s operations and the broader digital landscape. Our CEO, Udayan Bose, of NetElixir, delves into the near-term (1-3 years) and mid-to-long-term (3-10… Read More >>

Google has made an announcement that has caught the attention of marketers and businesses worldwide. After over four years of intensive efforts, Google has decided to reverse its decision to phase out third-party cookies for Chrome browsers. This move comes… Read More >>