ROTH’s Expert Panel on January 23rd, moderated by Rohit Kulkarni and Mike Lesser, brought some of the most influential voices in advertising together to discuss the emerging IPG/Omnicom merger. The panelists included Udayan Bose, Founder and CEO of NetElixir; Matt… Read More >>

In 2024, the digital marketing landscape experienced major shifts, reshaping strategies, budgets, and expectations across every channel. These changes weren’t just hypothetical—they unfolded in real-time, directly impacting the brands we work with every day. At NetElixir, we collaborated with hundreds… Read More >>

2024 may go down as the year where everything changed for eCommerce. We’ve seen plenty of surprises: from the reversal of third-party cookie depreciation to personalized AI shopping assistants like Perplexity. As we look ahead to 2025, the anticipation is… Read More >>

The traditional Cyber 5 shopping period, Thanksgiving through Cyber Monday, has transformed into a 12-day event this year. From November 21–December 2, our data from the NetElixir Retail Intelligence Lab unveiled shifts in consumer behavior, marketplace dynamics, and advertising performance…. Read More >>

With all the chatter about large language model processing, AI can seem intimidating. But in reality, AI is already part of the marketer’s toolkit – and in many different ways. From collecting and analyzing data to inform your digital marketing… Read More >>

Written by: Udayan Bose, CEO of NetElixir 2024 has been nothing short of extraordinary. The digital marketing landscape brought unexpected twists, even keeping the most seasoned marketers on their toes. NetElixir has been around for over 20 years, yet this… Read More >>

As the power of AI continues to transform the digital landscape, Google’s long-standing dominance in search is facing new challenges. This is especially relevant with the recent launch of SearchGPT, an AI-driven search engine that’s generating a lot of buzz…. Read More >>

The Need for Transparency in AI-Powered Marketing Many marketers today face the “black box” effect—AI-driven results without clear explanations. Yet, successful marketing relies on understanding the “why” behind those results so strategies can be refined, tested, and optimized. While AI… Read More >>

  Is your business prepared for the chaos of Cyber 5? If you’re still working on your marketing strategy for the 2024 holiday season, don’t panic. NetElixir’s Holiday E-Commerce Forecast Calendar has all the key shopping days you need to… Read More >>

2024 is already set to be a holiday shopping season like no other. With just 27 days between Thanksgiving and Christmas, this is set to be one of the shortest holiday shopping seasons in recent memory. NetElixir had warned retailers… Read More >>