Natalie Zmuda, Think With Google (Read Bio)
While COVID-19 became a globally shared problem in 2020, it also exposed a simple truth: there is no universal human experience. Search trends reveal people are placing more value on understanding individual needs, and they expect brands to be able to meet those needs. As innovations in one industry (on-demand taxis) can drive expectations in another (on-demand groceries), the burden is on brands, not consumers, to keep up. In this session, we’ll examine the latest shifts in consumer behavior, all backed by Google data, to better understand which will be fleeting and which are here to stay.