Smarter Social Media for Retail

We harness the power of social media to build lasting relationships with your customers through influencer marketing and across channels like Facebook and TikTok.

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Brand Discovery and Performance Marketing on Social Media

Facebook and Instagram

We build a profitable and sustainable customer acquisition and retention strategy on Facebook and Instagram through our proven four-step paid media framework.

  • Persona-based audience creation
  • Creative personalization and rigorous sandbox testing
  • Multi-touch attribution for a full-funnel view of your social campaigns
  • Facebook Marketing Partner

AI-Driven Influencer Marketing

Full-service influencer marketing to build and grow authentic influencer communities for retail brands.

  • AI-powered influencer discovery and vetting based on audience demographics and predictive analytics
  • Influencer activation and engagement
  • Influencer asset analytics for a data-driven strategy toward high-value, user-generated content

YOUTUBE

We help brands drive business results in a cross-screen video world, leveraging the power of over two billion monthly logged-in users.

  • Full-funnel YouTube strategy spanning brand awareness, consideration, and action
  • Creative development using Google Video Builder (beta) and exclusive support in free bumper ad creation, thanks to our Google Premier Partner status
  • Advanced audience engagement with custom affinity, life events, and in-market segments
  • Brand lift and brand interest study to evaluate the impact of video assets on brand equity
  • Multi-touch attribution for a full-funnel view of video campaigns

TikTok Advertising

Tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world.

  • Persona-based audience creation
  • Engaging and interactive strategies for telling your brand story
  • Advanced analytics to track real-time performance

Organic Social Media Marketing

We partner with businesses to develop an authentic brand voice across social channels such as Facebook and Instagram.

  • Brand persona-based content ideation and distribution
  • Performance-oriented management for continued growth in page following
  • Monitoring and feedback on consumer sentiments on organic content to strengthen follower engagement

WHAT WE DO & HOW WE DO IT

More so than any other marketing channel, social media lets retailers proactively reach desired audiences with pinpoint accuracy. It’s an ideal channel for building brand and product recognition, generating qualified leads, and acquiring new customer segments. Social media also offers a unique, data-rich environment where retailers can quickly and cost-effectively test products, promotions, and messaging across different audiences.

NetElixir combines marketing psychology with hardcore data science to enable retailers to better understand and influence the behavior of their customers across all channels. Our analytical expertise is critical to navigating the data- and decision-intensive environment of social media - and to achieving the very best results. Here’s how we do it:


STRONG INDUSTRY PARTNERSHIPS

NetElixir is a proud marketing partner of Facebook, Instagram, and Pinterest. Through our partnerships with these industry leaders, we can exclusively share the latest best practices and insights with our clients on these platforms.

FAQ

Why should I advertise on Facebook?

You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options. Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers. To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allow you to target a specific person using Facebook’s over 850 targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.

Why is Facebook advertising better than traditional advertising?

Unlike traditional advertising such as radio, TV, billboard, direct mail, and print advertising, Facebook advertising lets you target your ideal audience anytime, anywhere, in any country, and on any device. You can target an audience according to their demographics, connections, interests, custom audiences, and behaviors. You can serve them ads on their desktops or their phones. You can serve them ads on certain mobile apps that are part of Facebook’s Audience Network. Additionally, with Facebook advertising, you have full control of your budget. Want to spend $10 per day? You can. Want to spend $100 a day? You can do that too.

If I’m already running Google Ads campaigns, do I still need Facebook ads?

This is such a great question – we’re getting away from the specifics of Facebook advertising and getting closer to overall business growth decisions. Google Ads tends to have a higher CPA and a higher CVR because there’s greater intent. People are literally searching for what they want on Google; Facebook is more a means for connecting with friends/family and entertainment. If you’re already running successful Google ads, keep doing it. But test Facebook ads as well if you have the time. You may be able to get cheaper conversions on Facebook, and that’s always a good thing.

How does NetElixir approach social media marketing?

Gone are the days that we would only run social ads when we have an even or promotions. We consider paid advertising on social media an evergreen/ongoing strategy. Our goal is to build out the user's purchase funnel through hyper-targeted ads that connect the brand and the users at relevant touchpoints.

What social media services does NetElixir Provide?

We provide paid advertising services for Facebook, Instagram, TikTok, Snapchat, and LinkedIn. Along with this, we also offer Influencer Marketing and Organic social management services.

What % of the spend must go into new customer acquisition?

We recommend a 70:30 split (Remarketing: Prospecting) to start. This is something that advertisers need to adjust as data comes in.

Should you run different ads on Facebook and Instagram?

Yes, we always recommend running ads specific to the finer nuances of each platform. Instagram ads should be developed with a mobile-first approach with an inherent focus on stories.

How long should a test be on paid social?

We recommend testing for a minimum of 7 days or at least 15-20% of the audience reach. Pausing the test sooner will give premature results.

Does paid social get comparable ROAS to paid search?

In most cases, it does not. Paid social is a channel that lacks intent and we like to call it a "Push Strategy". Users happen to see an ad on Facebook but are never on the platform to make a purchase in the first place.

How often should you switch creatives for paid social ads?

We prefer to let the data decide. If the ad frequency surges beyond normal, we recommend changing the ads. In most cases an ad change twice a month does the job.

Can you use the Google Shopping feed for Facebook ads?

Yes, we can repurpose the google feed for Facebook dynamic product ads. Additionally, we can pass a custom variable to build custom product sets for ads.

INTERESTED IN A SOCIAL MEDIA SOLUTION
FOR YOUR BUSINESS?