PAID SOCIAL

PAID SOCIAL MEDIA
SOLUTIONS FOR RETAILERS

As one of the fastest growing and most influential B2C digital marketing channels, paid social media is a potential gold mine for retailers who can capitalize on it. NetElixir’s paid social solutions enable them to do just that, leveraging the unparalleled reach and precise targeting that social media advertising offers.

Combining deep industry expertise with AI-powered analysis and automation, we help retailers connect with the right audiences across Facebook, Instagram, and Pinterest. Our comprehensive strategy then works to transform those audiences into paying customers and long-term brand loyalists.

WHAT WE DO & HOW WE DO IT

More so than any other marketing channel, paid social lets retailers proactively reach desired audiences with pinpoint accuracy. It’s an ideal channel for building brand and product recognition, generating qualified leads, and acquiring new customer segments. Paid social also offers a unique, data-rich environment where retailers can quickly and cost-effectively test products, promotions, and messaging across different audiences.

NetElixir combines marketing psychology with hardcore data science to enable retailers to better understand and influence the behavior of their customers across all channels. Our analytical expertise is critical to navigating the data- and decision-intensive environment of paid social - and to achieving the very best results. Here’s how we do it:


BUSINESS DISCOVERY:

  • Understand business considerations, product mix, paid search goals, and current and desired audiences

PAID SOCIAL AUDIT:

  • Review existing campaigns and evaluate against best practices
  • Provide campaign naming and organizational recommendations
  • 30-day operational plan and go-live strategy

CAMPAIGN MANAGEMENT:

  • Dedicated paid social account manager
  • Data-driven analysis of consumer behavior across devices and channels to identify highperforming strategies
  • End-to-end management and execution of prioritized campaigns
  • AI-driven automation to scale performance management and optimize results
  • Alignment with marketing calendar and promotions
  • Performance tracking via Smartly, Google Analytics, and NetElixir internal reporting
  • Regularly scheduled calls to share cross-channel performance insights, playbook ideas, budget pacing, competitive insights, and industry updates

STRONG INDUSTRY PARTNERSHIPS

NetElixir is a proud marketing partner of Facebook, Instagram, and Pinterest. Through our partnerships with these industry leaders, we can exclusively share the latest best practices and insights with our clients on these platforms.

INTERESTED IN A PAID SOCIAL SOLUTION
FOR YOUR BUSINESS?