SEO Strategies That Get Results

Our proven methods in technical SEO, content, and voice search strategy will enhance your search visibility and help you achieve your business goals.

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Ecommerce SEO Solved

Looking to grow your online footprint and attract highly motivated customers searching for what you sell?NetElixir’s SEO services are an end-to-end search engine optimization solution for retailers who want cost-effective, long-term, sustainable results from the technical SEO audit stage to the SEO content writing stage.

Our team boasts a sterling track record in providing SEO services for small businesses to enterprise organizations. We give our clients a competitive edge through our intensely analytical approach, impeccable attention to detail, and dedicated focus on retail. With more than a decade of experience helping ecommerce merchants find new high-value customers, establish their brand, grow revenue, and build the strongest possible online presence, we’re ready to make you our newest SEO success story.

Our SEO solutions offer wide-ranging benefits to your business, from the adoption of vital emerging trends like voice search, to robust training resources, premier industry partnerships, and much more.

Why Choose NetElixir for SEO?

When you partner with NetElixir to grow your business with SEO, you’ll see benefits beyond your ranking on a Google search results page (although that’s a big part of it!). Our SEO clients experience value in a variety of unique, eye-opening ways, including:

  • LXRMarketplace SEO Tools: Our exclusive tools include a Website Grader, PageSpeed Insights, Inbound Link Checker, Competitor Analysis, Structured Data Generator, YouTube optimization tool, and other valuable resources.
  • Dedicated Account Lead and Analyst: You’ll work closely with a team that gets to know your business intimately and personally invests in your success. Your account lead and analyst are always looking for SEO opportunities for your brand and available to answer every question you have about strategy and performance.
  • Dedicated Content Team: Our in-house content team is fully trained on the latest best practices for SEO writing and ready to become valued custodians for your brand by creating high-quality, optimized content for your site.
  • Google Premier Partner and Microsoft Advertising Certified Professionals: Our partnerships with the biggest names in the digital space allow us to provide you with the most up-to-date industry knowledge, as well as exclusive access to the latest tools.
  • Enterprise-Level Tools: We employ the best enterprise SEO tools and platforms to analyze and improve your organic search performance, including BrightEdge, SEMrush, and more.
  • Data-Driven Approach: When it comes to developing an SEO strategy that drives ROI for your business, we let data light the way. We learn more about your website visitors and identify your most valuable online shoppers through customer segmentation, and use tools like Supermetrics and Google Data Studio for smarter reporting and more impactful data visualization.
  • Thought Leadership: Our experts are always pushing the boundaries of what’s possible in SEO and staying on the cutting edge of the industry. We share monthly Idea Forums to inform you about our newest SEO recommendations and how implementing them can yield positive results for your business.

Targeting high-intent, long-tail keywords helped us devise a winning organic search strategy for BnB Tobacco and drive a 22.75% increase in SEO revenue.

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GOST Model for SEO

We follow the GOST model to devise specific SEO objectives, strategies, and tactics that support your overall business goals. Would you like to drive more conversions on your website? Or are you more concerned with increasing brand awareness? The solution may look very different depending on what you want to get out of SEO.

Our team carefully connects your goals to a custom-tailored plan that will work for your unique business. This may involve technical SEO implementation, SEO content creation, and often a combination of both. (See below for more details on our technical and content SEO offerings.) Depending on your goals and needs, our SEO strategy may also work in tandem with our other digital marketing solutions, complementing and bolstering your efforts in paid search, social media, and more.

Embracing Modern SEO

What’s the first thing that comes to mind when you think of SEO? There’s a good chance it involves stressing about whether you’ve included enough keywords in your website content in an effort to boost your search ranking. Fortunately, that’s no longer the reality of practicing good SEO.

While keyword research is still an important part of what we do, SEO has evolved over the years into a rich, multifaceted science involving factors as varied as intent-based search, mobile performance, video optimization, JavaScript, structured data usage, voice search optimization, the customer journey, AI and natural language processing, and more.

WHAT WE DO & HOW WE DO IT

Over the years, SEO has evolved from simple keyword research to a rich, multifaceted science involving factors as varied as mobile performance, video optimization, JavaScript, structured data usage, voice search optimization, the customer journey, and more. NetElixir helps our clients navigate this complex landscape using sophisticated analysis to identify and understand their highest value customers. We then leverage the search channel to find and attract more buyers just like those.

In order to achieve your organic search goals, we implement a two-pronged SEO approach comprising technical and content strategies:


Technical SEO Know-How and Implementation

What Is Technical SEO?

Technical SEO refers to a range of optimizations that make it easier for your website to be crawled and indexed by search engines. This may include implementing structured data for SEO, meta tags, improvements in site speed and mobile-friendliness, and more. Technical SEO is important because it makes your site faster and more “readable” to search engines, which can lead to higher search rankings.

At NetElixir, technical SEO is an in-depth process that allows us to lay the groundwork and level the playing field to give your ecommerce platform and website design the best chance at winning search engine results pages (SERPs). From a full site crawl to implementing structured data, schema markup, metadata, and beyond, our team has the technical SEO knowledge and provides the best technical solutions to optimize your site from top to bottom, and first click to final conversion.

TECHNICAL STRATEGY:

  • Perform extensive site crawl to ensure page status codes are optimum.
  • Perform 301 audits to ensure best practices are followed in terms of user friendliness and redirect structure, with a strong focus as they pertain to ecommerce and retail sites.
  • Audit image size and ensure they’re optimized for site speed, especially on mobile devices.

SEO Content Strategy

What Is SEO Content Writing?

SEO content writing (also known as "writing for SEO") is the process of creating content with the purpose of ranking highly in search engine results. It involves steps ranging from performing keyword research in the planning stage to writing the content itself. SEO content is optimized to appear prominently in search results by providing relevant, authoritative information to users searching for associated terms or queries.

Our SEO content marketing strategy entails:

  • Audit H1s and meta titles to ensure best practices are followed in terms of length, UI matching, and keyword targeting.
  • Optimize on-page content for both product page descriptions and category page descriptions as they pertain to ecommerce and retail site needs.
  • Ensure all images have the appropriate alt text in order to improve rankings and traffic related to those images.
  • Compose optimized long-form copy for ongoing content channels and ad hoc needs in order to support and drive traffic for promotional, campaign, and seasonal efforts.
  • Track key search terms and rankings to identify opportunities for future content, ensure the correct terms are ranking on the correct landing page for optimal UI/UX, and boost presence in SERPs for results such as Featured Snippets, Local 3-Pack, and People Also Ask.

SEO Content Gap Analysis

We not only identify terms you already rank for using tracking tools, but also high-volume, lead-qualified, and converting terms you should be trying to rank for as well.

Matching Ranking to UI

Our team identifies if any high-volume/high-opportunity terms are ranking on irrelevant or poorly matched pages, or non-conversion-optimized pages.

Catching Long-Tail Keywords

We identify content strategy opportunities based on long-tail terms that either convert or can point to converting terms and pages.

Working with Ecommerce Partners

Premier Channel Partnerships

As one of the leading independent digital marketing agencies in the United States, we enjoy a premier partnership status with industry giants like Google and Microsoft. This provides us access to a continuous flow of ecommerce trends, market intelligence, and SEO best practices. We also conduct intensive growth workshops with our channel partner teams where you can see the latest SEO knowledge in action and learn how it can supercharge your own business.

SEO Marketing Solutions

NetElixir's SEO solutions will become a valuable component of your business’s overall marketing strategy. Between our expertise in modern SEO and commitment to both technical and content optimization, we’ll help drive more qualified traffic to your site and turn those visitors into increased revenue.

What gives NetElixir customers the edge? Our keen understanding of retail, deeply analytical mindset, and intelligent proprietary technology - all honed through 16+ years of experience helping retailers conquer search marketing and grow their online businesses - is what gives us a superior edge in providing SEO services for small, mid-sized, and large businesses.

Voice Search SEO

With a rapidly growing percentage of searches now occurring on devices like Amazon Echo and Google Home, we’ll help your business take advantage of opportunities to appear in results for voice-activated queries. Our team applies the latest voice search SEO best practices to make it easier for customers to find your brand when searching with a voice assistant or device. We also recommend reading our Search Without Screens primary research report for deep insights into how consumers are using voice search and potential applications for ecommerce retailers.

AI and Natural Language Processing

We recognize that, like many other areas of digital marketing, SEO has become an AI-driven field. Understanding artificial intelligence technology and knowing how to leverage it effectively for SEO will play an increasing role in determining which businesses succeed and which get left behind.

NetElixir’s team applies an AI-focused strategy to ensure your content is highly readable to search engines, thereby maximizing its ability to appear in results for relevant search terms and queries. We’ll work with you to follow the latest best practices, from implementing machine-readable entity IDs (MREIDs), to taking natural language processing (NLP) into account when writing content.

To learn more, read A Marketer’s Guide to AI, Machine Learning, and Deep Learning on our blog.

Building Your Site Authority

We apply Google’s E-A-T principle to boost the authority of your brand and thereby increase your site’s chances of ranking highly in search results. E-A-T involves expertise, authoritativeness, and trustworthiness, and together they form a significant factor in Google’s search algorithm. The more your site reflects these important attributes, the more likely the search engine will recognize it as a valuable, informative resource for users.

Our SEO team builds this authority primarily through your backlink profile and quality of on-site content. This includes strengthening your backlink profile (which you can think of as your website’s bibliography) by cleaning out spammy or toxic backlinks through regular disavow file uploads in Google Search Console.

We also focus on continuously adding useful, relevant content to your site that effectively answers commonly searched questions or terms. This allows you to build your bibliography through highly shareable content, growing your authority naturally.

Local SEO for Brick-and-Mortar Stores

Through the strategic use of local SEO, we can turn search traffic into valuable foot traffic at your physical store location. As you might guess from your own search habits, the frequency of "near me" searches for local businesses has grown rapidly in recent years. By practicing good local SEO, we ensure your business is visible to those searching for what you offer in your area.

Our approach to local SEO includes:

  • Updating your Google My Business page with Google Posts and product catalog features following best practices.
  • Optimizing your Bing Places page.
  • Closely monitoring your business local listings in Google, Bing, and other online business directories such as Yelp and Foursquare.

Amazon SEO

Amazon has quickly become the “shopper’s search engine,” often serving as the first destination for those researching products they might buy. Like Google and other search engines, Amazon has its own algorithm which helps determine how product listings are ranked in its search results. If you sell on Amazon, we can help you optimize your product pages to rank highly for related keywords and in turn drive more sales.

NetElixir’s Amazon SEO approach focuses on these areas:

  • Product listings optimization
  • Keyword mapping
  • Competitor analysis
  • Product copywriting

Amazon SEO = Optimizing Product Listings = Better Rankings = More Visibility = More Sales

For more details, read about Amazon SEO Best Practices to Increase Your Product Rankings on our blog.

YouTube SEO

YouTube has exploded in popularity to become the world’s third-largest search engine, presenting a can’t-miss opportunity for brands that produce video content. In fact, 72% of customers would rather learn about a product or service by watching a video, and online videos are projected to make up more than 82% of all consumer internet traffic by 2022.

Our experts will help you optimize your videos, playlists, and channel to rank highly in YouTube’s organic search results for related queries. We begin by auditing your channel and videos to see how your content is performing and determine the best way to optimize your content. Including a relevant video on a landing page, for example, can increase conversions by 50%. Our solutions are designed to put your video content in the best possible position to drive success for your business.

When it comes to new SEO developments in areas such as local search, voice optimization, Amazon, YouTube, and more, we’re always looking to empower our clients. Comprehensive educational and training resources are one of the ways NetElixir gives you a vital edge.

SEO Best Practices and Client Training

Our experts will educate your internal teams on how to properly apply current SEO best practices, including guidance in best practices for SEO content strategy and technical SEO.

KEY BUSINESS BENEFITS

1.
Improve search rankings
in a sustainable, cost-
effective way.
2.
Identify, understand,
and attract high-value
customers through search.
3.
Build long-term brand
visibility.
4.
Boost returns across all
online marketing channels
with a highly effective seo
foundation.

FAQ

What is your procedure for implementing SEO?

Depending on the amount of access the NetElixir team is given on a project, we can implement content directly to your CMS platform. NetElixir has a readily available MarTech team to implement technical recommendations, as well.

Do you optimize for search engines besides Google?

Yes, we also provide optimization solutions for Bing, YouTube, and Amazon.

How long will it take to see results from your SEO/organic search solutions?

The infamous SEO question along with the equally infamous answer: It depends. It always will, especially with the ever-changing nature of SEO. It all varies depending on industry, brand authority, past marketing efforts, and other factors.

How do you conduct an SEO competitor analysis?

We generate an analysis for competitors based on keyword research, UX, mobile speed, and site architecture. By utilizing our findings, we can identify any low-hanging fruit for quick wins against competitors.

INTERESTED IN AN SEO SOLUTION FOR YOUR BUSINESS?