MarTech and Web Development Solutions

Optimize your online presence with a new, fully-featured ecommerce website designed to maximize conversions and revenue, or an update to your existing site.

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Grow Your Business with Cutting-Edge Marketing Technology

Any digital marketing efforts in paid search, SEO, social media, and other channels should be augmented by a fully optimized, high-performance website that is technically up-to-date and offers a superior user experience.

The average online conversion rate is 2-3%, meaning about 97% of traffic isn’t converting. Imagine the difference it would make in terms of revenue if you raised your conversion rate by only a percentage point or two? By taking advantage of the latest in marketing technology, you can optimize your site to secure more conversions, thereby generating more revenue.

We specialize in implementing high-quality MarTech solutions for your ecommerce store and website hosted on Magento, Shopify, MIVA, WooCommerce, PrestaShop, BigCommerce, and other platforms

WHAT WE DO & HOW WE DO IT

For migration and new website/ecommerce development, we follow our in-house framework for successful execution of the project.
We use a discovery phase to understand the current system, determine the target platform, and identify the user experience theme and solutions for the critical business features required in the website.
This will be followed by implementation, quality assurance, and deployment phases with periodic intermediate reviews scheduled with you.
We extend our support to the website post-launch with different plans of a fixed number of hours per month and/or ad hoc support as per your request.
Our typical migration and new development plans range anywhere between 8-12 calendar weeks

ECOMMERCE STORE IMPLEMENTATIONS

Migration of your current ecommerce website to a new platform
Full end-to-end ecommerce implementation on a new platform
Installation and configuration of extensions and modules
Custom development of extensions and modules
Custom user experience and UI theme development
“Mobile first” approach to ensure website compatibility across devices
Extend current ecommerce platform to configure multiple websites and stores
Configure blogs for your ecommerce store
Update payment gateways and shipping methods integration
Landing page design for products or promotional activities
Integration of your store with internal systems (i.e. CRM / SAP)

After 20+ years of operating on an older ecommerce platform at the Lobster Trap Co., we have successfully implemented a major upgrade! Thank you to our partners at NetElixir & Miva!

–Lobster Trap Co.

PROVEN RESULTS

Our MarTech team successfully launched a new ecommerce site for a major lobster wholesaler under a tight deadline.

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SEO OPTIMIZATION

On-page recommendations and implementation to improve ranking on the search engine results page (SERP)
Content optimization (product titles, descriptions, etc.) to enhance search engine performance
Google Analytics tracking configuration to analyze your customers’ behavior
Implementation of SEO-rich features such as rich snippet and structured data code for home page and product catalog, redirection URLs, sitemap, robots, etc.

KEY BUSINESS BENEFITS

FOCUS ON INCREASING
CONVERSION RATE

We recognize MarTech as the most essential component of driving growth for your ecommerce business because it directly impacts your conversion rate. At NetElixir, we’re guided by the foundational equation of digital marketing: Revenue = Impressions x Click-Through Rate (CTR) x Conversion Rate (CTR) x Average Order Value (AOV). When you optimize your site to increase conversions, revenue will grow.

WE WORK AS AN EXTENSION
OF YOUR MARKETING TEAM

MarTech should operate in tandem with your other digital marketing efforts, including paid search, SEO, social media, and beyond. We practice what we call "Agile MarTech," fostering cross-functional cooperation to ensure efficiency and profitable results.

FORMULATE YOUR GROWTH
STRATEGY

We formulate your growth strategy in terms of the unique needs and characteristics of your website. We understand the backbone of your site and apply insights from your various marketing channels to fuel all-around better performance

PROVIDE DIGITAL MARKETING
SOLUTIONS FOR GROWTH
MINDED RETAILERS

We value MarTech as a core ingredient of long-term success. Investing in MarTech is one of the most effective ways of boosting your organization's "Growth IQ".

FAQ

HOW DO I CHOOSE A TECHNOLOGY PLATFORM AND USER EXPERIENCE THEME?

With our vast experience of managing digital marketing solutions for more than 500 ecommerce clients, we understand the nuances of different ecommerce platforms and their support for SEO and SEM. Depending on your needs, we propose the most optimized ecommerce platform and user experience theme with customizations and hosting options. Our ecommerce and web development experts can provide comparisons between solutions to help you make an informed decision.

CAN YOU EXTEND SUPPORT POST-DEVELOPMENT OF THE WEBSITE/ECOMMERCE STORE?

Yes. We understand that website and ecommerce development is not a one-time activity and may require continued support and maintenance. We have a range of plans with a fixed number of support hours per month ensuring optimized costs for our clients.

WHAT PLATFORMS DO YOU SPECIALIZE IN?

We have built our expertise in Magento, Shopify, MIVA, PrestaShop, WooCommerce, WordPress, BigCommerce, and many others. However, we have proven end-to-end solution implementation in Shopify, MIVA, WooCommerce, and Magento.