The Retail Search Marketing Agency
MARTECH
MARTECH SOLUTIONS FOR RETAILERS
Any digital marketing efforts in paid search, SEO, paid social, and other channels should be augmented by a fully optimized, high-performance website that is technically up-to-date and offers a superior user experience.
The average online conversion rate is 2-3%, meaning about 97% of traffic isn’t converting. Imagine the difference it would make in terms of revenue if you raised your conversion rate by only a percentage point or two? By taking advantage of the latest in marketing technology, you can optimize your site to secure more conversions, thereby generating more revenue.
We specialize in implementing high-quality MarTech solutions for your ecommerce store and website hosted on Magento, Shopify, MIVA, WooCommerce, PrestaShop, BigCommerce, and other platforms
WHAT WE DO & HOW WE DO IT
- For migration and new website/ecommerce development, we follow our in-house framework for successful execution of the project.
- We use a discovery phase to understand the current system, determine the target platform, and identify the user experience theme and solutions for the critical business features required in the website.
- This will be followed by implementation, quality assurance, and deployment phases with periodic intermediate reviews scheduled with you.
- We extend our support to the website post-launch with different plans of a fixed number of hours per month and/or ad hoc support as per your request.
- Our typical migration and new development plans range anywhere between 8-12 calendar weeks
ECOMMERCE STORE
IMPLEMENTATIONS
- Migration of your current ecommerce website to a new platform
- Full end-to-end ecommerce implementation on a new platform
- Installation and configuration of extensions and modules
- Custom development of extensions and modules
- Custom user experience and UI theme development
- “Mobile first” approach to ensure website compatibility across devices
- Extend current ecommerce platform to configure multiple websites and stores
- Configure blogs for your ecommerce store
- Update payment gateways and shipping methods integration
- Landing page design for products or promotional activities
- Integration of your store with internal systems (i.e. CRM / SAP)
SEO OPTIMIZATION
- On-page recommendations and implementation to improve ranking on the search engine results page (SERP)
- Content optimization (product titles, descriptions, etc.) to enhance search engine performance
- Google Analytics tracking configuration to analyze your customers’ behavior
- Implementation of SEO-rich features such as rich snippet and structured data code for home page and product catalog, redirection URLs, sitemap, robots, etc.
KEY BUSINESS BENEFITS
FOCUS ON INCREASING
CONVERSION RATE
We recognize MarTech as the most essential component of driving growth for your ecommerce business because it directly impacts your conversion rate. At NetElixir, we’re guided by the foundational equation of digital marketing: Revenue = Impressions x Click-Through Rate (CTR) x Conversion Rate (CTR) x Average Order Value (AOV). When you optimize your site to increase conversions, revenue will grow.
WE WORK AS AN EXTENSION
OF YOUR MARKETING TEAM
MarTech should operate in tandem with your other digital marketing efforts, including paid search, SEO, paid social, and beyond. We practice what we call "Agile MarTech," fostering cross-functional cooperation to ensure efficiency and profitable results.
FORMULATE YOUR GROWTH
STRATEGY
We formulate your growth strategy in terms of the unique needs and characteristics of your website. We understand the backbone of your site and apply insights from your various marketing channels to fuel all-around better performance
PROVIDE DIGITAL MARKETING
SOLUTIONS FOR GROWTH
MINDED RETAILERS
We value MarTech as a core ingredient of long-term success. Investing in MarTech is one of the most effective ways of boosting your organization's "Growth IQ".
FAQ
HOW DO I CHOOSE A TECHNOLOGY PLATFORM AND USER EXPERIENCE THEME?
With our vast experience of managing digital marketing solutions for more than 500 ecommerce clients, we understand the nuances of different ecommerce platforms and their support for SEO and SEM. Depending on your needs, we propose the most optimized ecommerce platform and user experience theme with customizations and hosting options. Our ecommerce and web development experts can provide comparisons between solutions to help you make an informed decision.
CAN YOU EXTEND SUPPORT POST-DEVELOPMENT OF THE WEBSITE/ECOMMERCE STORE?
Yes. We understand that website and ecommerce development is not a one-time activity and may require continued support and maintenance. We have a range of plans with a fixed number of support hours per month ensuring optimized costs for our clients.
WHAT PLATFORMS DO YOU SPECIALIZE IN?
We have built our expertise in Magento, Shopify, MIVA, PrestaShop, WooCommerce, WordPress, BigCommerce, and many others. However, we have proven end-to-end solution implementation in Shopify, MIVA, WooCommerce, and Magento.