#SEOWeek – Day 1: The Basics of SEO


Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices for on page and off page optimization, we hope you were able to feel more comfortable and knowledgeable about the wide world of SEO.

Watch the full video below to find out even more.

Here’s some key takeaways:

  • SEO is the art and science of bridging the gap between search engine and website.

  • 70% of search engine traffic is through organic listings.

  • SEO is a two step process. 1) Understand websites. 2) Understand search engines.

  • Google can read your website just like your end user. Consider a 300 word minimum and major keywords.

  • Write your content for the end user, not for the Search Engines.

  • Treat your Heading (H) Tags like a headline in a newspaper.

  • Internal linking best practices: make sure it’s done naturally.

  • Make sure your website loads fast. Page speed is a huge ranking factor.

  • Make sure your website is mobile friendly.

  • Ways to improve off page optimization: PR, event sponsorships, product & service reviews, video creation, relevant business directories, etc.

Join us for Day 2 tomorrow from 1 p.m. to 2 p.m. EST as we explore Chaos in the SERP – Clearing the Clutter with Challenges of SEO in 2016.

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years as a UPS Digital Connections Partners

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