Revitalizing Growth
How Meta Ads Were Transformed into a Scalable Revenue Engine for DaySpring
BUSINESS CHALLENGE
DaySpring faced challenges following the iOS 14 updates, impacting the performance of Meta Ads as a revenue channel. The key challenge was to not only restore the channel’s effectiveness but also to scale it as a driver of e-commerce growth in a competitive digital landscape
“I appreciate how NetElixir strives to exceed goals and expose us to different ways to grow our business. They are experts who are always looking out for our best interests, forward-thinking, and seeking the best approach to support our overall business needs. The education they provide allows us all to grow our skillset while trusting them to recommend educated decisions and drive excellent solutions. Netelixir is a highly trusted partner, demonstrating great responsibility with our budget. They are excellent professionals and a joy to work with and get to know over the years.”
Marcy McCroskey
eCommerce Merchandising Manager, DaySpring
eCommerce Merchandising Manager, DaySpring
Key Outcomes
140%
Revenue Increase
Year Over Year
Strategy highlights
Meta Power 5 Approach:
By adopting this advanced methodology, we tailored DaySpring’s strategy to harness the full potential of Meta Ads.
Full-Funnel Strategy:
Showcased Christian cards, Bibles, religious gifts, and inspirational home decor to high-intent audiences, driving engagement and conversions at every stage of the funnel.
Data-Driven Approach:
Our detailed data insights, coupled with audience-centric creative strategies from DaySpring, ensured stable CPMs.
Innovative Platform Navigation:
Successfully navigated the platform shifts post-iOS 14 updates.
Key Outcomes
Paid Search Performance:
Paid search revenue increased by 28.4%, driven by a 12.5% increase in conversion rates.
Incremental Revenue:
Paid search drove an additional $702K at an incremental cost of $138K in ad spend, resulting in $564K incremental revenue.
Overall Revenue Growth:
Sitewide revenue increased by 13.75% YOY.
SEO Improvement:
Organic revenue saw a 5% increase due to the resolution of technical issues.
Conclusion
By leveraging NetElixir’s proven expertise, DaySpring successfully transformed a challenged Meta Ads program into a scalable revenue engine. Our collaboration not only restored performance following iOS 14 disruptions but also delivered sustained growth across both paid and organic channels. With a 140% YoY revenue increase and measurable gains in conversion rates, DaySpring’s results underscore the power of strategic innovation, platform expertise, and a trusted partnership.
Want to stand out on Amazon?
Discover how our amazon marketplace solutions can help you scale efficiently.
Contact us to discuss Speak with our marketplace experts today
