Home Furnishing, Tools and Hardware, and Pet Supplies Retail Categories
With summer fast approaching and states easing their stay-at-home orders, we see consumers shifting their shopping habits. Consumer sentiment is changing as stores continue to reopen, but many are still hesitant to shop in-store. Ecommerce options still entice customers who want to be safe, contributing to a continued rise in ecommerce sales.
NetElixir’s Retail Intelligence Lab aggregated and analyzed the daily data for Home Furnishing, Tools and Hardware, and Pet Supplies retail categories over this past weeked. Comparing the daily data from June 5 and 6, 2020 to that of 2019, we found collectively:
- The Average Order Value (AOV) is starting to increase slightly across categories, after marginally declining the past two months. Many companies decreased or erased their minimum order value for free shipping when online orders were the only option. However, as stores start to open, companies may be rescinding their original offers.
- The digital transformation is accelerating, as mobile continues to grow. Mobile sales are rising as consumer become more and more comfortable searching and shopping through new means.
- Shopping habits created by the coronavirus, such as ordering online and curbside pick up, will persist as we continue to navigate this uncertainty and practice social distancing.
Home Furnishing Ecommerce Sales
The Home Furnishing retail category has experienced steady year over year growth throughout the course of the coronavirus pandemic. Over this past weekend, compared to the 2019 ecommerce sales metrics from June 5 and 6, the Home Furnishing industry saw:
- Website conversion rates increased by 8%.
- The number of transactions jumped 73%.
- AOV has decreased 13%.
- The percentage of mobile orders have skyrocketed by 123%.
- New orders have risen 108%.
Tools and Hardware Ecommerce Updates
As people get more into DIY projects around the home, they expand their toolkits. This weekend, on June 5 and 6, sales for tools continued to increase across all online metrics:
- Website conversion rates increased by 21%.
- The number of transactions rose 91%.
- AOV has increased 19%.
- The percentage of mobile orders have jumped 94%.
- New orders have jumped 118%.
Pet Supplies Online sales
Our pets continue to reap the rewards of our working from home routines. As the weather gets warmer and we can take our pets out for more walks or rides, we see online shoppers spending more on supplies for their pets:
- Website conversion rates increased by 17%.
- The number of transactions increased by 69%.
- AOV has increased 6%.
- The percentage of mobile orders have increased 38%.
- New orders have skyrocketed 148%.
To learn more about how the coronavirus is impacting retail ecommerce and online shopper behavior, register for the sixth installment of our Covid-19 Updates Webinar series. Join us on Thursday, June 18 at 2 PM ET for the Road to Recovery: Lessons From Mid-size Retailers. Here, we will continue to share real-time ecommerce data from June and host a roundtable discussion with retail industry leaders. We will be joined by:
- Ruth Jeffers, CEO of Jeffers Pet
- Lee Kantz, Director of Direct-to-Consumer eCommerce of Itzy Ritzy
- Aaron Pelander, VP of Marketing at GovX
Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://www.netelixir.com/experience/.
Learn More about Ecommerce Sales During Coronavirus
You can join the conversation on social media using #NxInsights.
For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:
- SEO Content Creation Process: Content Strategies, from Wednesday, June 10
- Weekend Retail Ecommerce Updates, from Monday, June 8
- Reimagine Tomorrow: Opportunities in Times of Crisis, from Friday, June 5
- Retail Ecommerce Updates for the End of May, from Wednesday, June 3