February is upon us – even if it feels like we just wrapped up the New Year festivities! – and that means our favorite holiday for celebrating our love for those around us is almost here. From planning romantic dates with significant others to buying candy and Valentine’s cards for children to give to classmates and celebrating Galentine’s Day with friends, February is a time to show the people in our lives how much they mean to us. In 2021, as we continued to enjoy the smaller holidays as a reason to connect despite the pandemic, Valentine’s Day was big business, with consumers planning to spend $21.8 billion on gifts according to the NRF. A thoughtful SEO strategy can ensure that your brand is part of your customers’ Valentine’s Day celebrations in 2022.
Creating a Valentine’s Day SEO Strategy
Savvy marketers know that when holiday candy appears at the drugstore, it’s time to start thinking about posting holiday content. Starting your Valentine’s Day campaign at least three or four weeks before February 14 will make sure search engines – and customers – have time to find and engage with your brand’s Valentine’s Day offerings. If you haven’t already customized your landing pages and tweaked your product descriptions for Valentine’s Day, today’s a great day to get it done!
Dedicated landing pages for your Valentine’s Day-related products, services, and content make it easy for your customers to find what they are looking for and engage with your brand. Keeping those pages clean and easy to navigate will help your customers, so don’t be afraid to create separate pages for different product categories. In the weeks leading up to the holiday, feature your Valentine’s Day pages and content on social media platforms to generate traffic and boost search engine rankings. If you don’t want these landing pages available after Valentine’s Day, simply deactivate the URLs and reactivate them the following year rather than removing them. This allows the pages to gain history and helps maintain search engine rankings – and it means a little less work for you next year!
What Content Should Valentine’s Day Landing Pages Feature?
When we think of Valentine’s Day, a number of product categories come immediately to mind, with chocolates and flowers and luxury goods like jewelry topping the list. But Valentine’s Day giftable purchases can include all kinds of products, from food and snack items besides candy hearts to experiences like spa and restaurant gift certificates. Building gift guides with specific categories, as well as including holiday-themed content like recipes and craft ideas, can boost your SEO and draw customers to your site.
Does your brand sell products and services that customers are more likely to purchase for their own use rather than as gifts for loved ones? Whether your focus is on apparel, such as shirts or shoes, party decorations, or personal care, like beauty products or salon services, creating landing pages to unite goods that your customers might buy for their own use at Valentine’s Day is certain to drive traffic to your site and build awareness of your brand.
What Keywords and Search Terms Should Valentine’s Day Content and Metadata Include?
By creating gift guide landing pages and other targeted content, you guarantee that your brand is findable by customers. Gift guides are especially useful, as Valentine’s Day shoppers are usually searching for gifts for a particular person in their life. As always, having a clear idea of your brand’s customer personas – particularly that of your high-value customer – will help you optimize your site for your ideal Valentine’s Day buyers. Categories help buyers narrow down their search, so it’s great to get specific – but be careful not to get too niche! Consider building out guides for search terms like these:
- “for him” and “for her”, “for my wife” and “for my husband”, “men’s” and “women’s”, “for my partner” or “for my spouse”
- “non-romantic” or “for friends”
- “budget” or “inexpensive”
- “for pet lovers”, “for animal lovers”, and other specific interests
- “for teachers”, “for parents”, and other roles and professions
Using categories like the ones above, paired with relevant Valentine’s Day products and terms like chocolates, romance, and flowers, in your content, product descriptions, and metadata, will bring customers to your site. When creating your blog titles, phrasing search terms as questions can be an effective strategy, as people often search in question form as they begin their gift-giving journey.
NetElixir would be happy to collaborate with your brand on your strategy and content for upcoming holiday campaigns and much more. We work closely with our clients to meet their needs and develop successful campaigns that optimize our clients’ brand presence.