George Day is the Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania. He is one of the original Legends of Marketing and is a highly accredited author on marketing theory and strategy. NetElixir is honored to have him join our Reimagine Tomorrow webinar series to share his insights with you.
Professor Day’s primary areas of interest are marketing, strategy making, organic growth and innovation, organizational change, and competitive strategies in global markets.
He served as the Executive Director of the Marketing Science Institute and was the Founder and co-Director of the Mack Institute for Innovation Management. The Mack Institute seeks to ignite innovation by connecting business leaders with world-class Wharton scholars to transform research into real-world actions and impact. He has been a chairman of the American Marketing Association.
Because of his extensive experience and expertise, Professor Day has consulted for a variety of companies such as General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, and more.
A prolific writer, Professor Day has authored nineteen books on marketing and strategic management. His most recent books are:
- Strategy from the Outside-In: Profiting from Customer Value with Christine Moorman, 2010
- Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013
- See Sooner – Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence with Paul Schoemaker, 2019
Two of his articles are among the top 25 most influential articles in marketing science from the last 25 years.
George Day’s awards include:
- Charles Coolidge Parlin, 1994
- Paul D. Converse, 1996
- AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, 2003
- Mahajan Award for career contributions to strategy, 2001
- William L. Wilkie, Marketing for a Better World, 2017
Most recently, in 2020, Professor Day received the Sheth Medal, given every two years for distinguished contributions to marketing and strategic management.
Learn to see sooner and act faster with Professor Day’s informative webinar, based on his most recent book with Paul Schoemaker. Schoemaker and Day introduced the concept of peripheral vision of organizations, which later became constructing vigilant leadership.
Reimagine Tomorrow with George Day
NetElixir’s Reimagine Tomorrow Lecture series seeks to provide you with the opportunity for a live discussion with leading experts in various fields to help you navigate through the coronavirus crisis. We bring together academic and leadership thinkers to share their knowledge on strategy, technology and innovation, and insights.
Professor George Day joins NetElixir’s Reimagine Tomorrow series for our third installment. Next week, on Thursday, July 9th at 2 PM ET, Professor Day will present How Vigilant Organizations Gain an Edge. He will discuss:
- What makes vigilance a collective organizational capability
- A leadership action agenda for improving the vigilance quotient of companies
- How to cultivate foresight to see opportunities and problems sooner in order to react faster
In founding the Mack Institute, Professor Day knows how to translate theory into actionable goals to help your business succeed and thrive. He will give examples of vigilant companies and share their success stories, as well as lessons from companies who weren’t vigilant enough – remember RadioShack? This webinar will help your business thrive.
Join our live discussion with Professor Day.
Professor Jerry Wind of the Wharton School at the University of Pennsylvania joined NetElixir in June to present Opportunities in Times of Crisis. Our first Reimagine Tomorrow expert in May was Professor Anindya Ghose of New York University, who shared insights and research on using technology for predictive analytics to model the coronavirus outbreak, using cell phone location data for contact tracing, understanding the extent of American social distancing during the early outbreak of the virus, and more.
Further reading from our Reimagine Tomorrow Series: