Join NetElixir and GovX live this Veterans Day on Wednesday, November 11th at 2 PM ET for a brand new webinar presentation on the Road to Recovery: Real-Time Data on eCommerce Trends + Updated Holiday Season Forecast.
NetElixir’s Founder and CEO Udayan Bose will be joined by GovX’s Vice President of Marketing Aaron Pelander to discuss new customer acquisition, the latest eCommerce trends, and fine-tuning the end of the year marketing strategy.
GovX is the ultimate eCommerce designation for active duty, reserve, and retired members of the U.S. Armed Forces and related government agencies to provide them with extra online savings in return for their brave service to their country. Learn about GovX’s commitment to helping veterans and first responders get the best online deals, especially during the coronavirus pandemic, from our live Q&A with Aaron Pelander.
Pelander has led the marketing team at GovX for the past six years, where he communicates the value of GovX to those who can benefit from it. He works closely with all areas and channels of the GovX business to ensure that the member experience is world-class and rewarding.
Pelander previously joined NetElixir’s webinar on June 18th, Lessons from Mid-Sized Retailers, where he spoke on his consumers completing purchases more quickly and buying more ‘want’ products rather than strictly essential products. At the onset of the pandemic, Pelander noted that GovX never pulled back on their spending, which helped the brand win more new customers. Join our live Q&A with Pelander on Wednesday to learn how GovX continued to evolve and fine-tune their marketing strategy to engage their new customers and how Q3 compared to his earlier expectations discussed in June.
Real-Time ECommerce Trends
NetElixir’s live webinar presentation will give you latest insights into the following:
- Letting the data dictate direction, as the path to a successful recovery starts with a successful holiday season
- A special insight share that will measure the impact that Election Day had online sales
- Real-time analysis of daily online sales metrics across seven retail categories (Women’s Apparel, Home Decor, Tools & Hardware, Food & Gourmet, Gifting, Pet Supply, and Home Furnishings)
- The continued impact that the coronavirus has had on online shopper behavior, conversion rates, and eCommerce sales
- Significant trends identified across retail categories
Understanding the latest trends in how your customers are shopping and searching online will help you meet them at all stages of the purchase journey.
Updated Holiday Forecast for November and December
Receive a complimentary 2020 Holiday ECommerce Sales Calendar with the anticipated biggest online shopping days, shipping cutoff dates, and an analysis of gifting days vs me buy days. Learn the expected Y/Y changes day to day compared to the 2019 holiday shopping season and how the Cyber 5 weekend may turn into Cyber 10. NetElixir forecasts that the aggregate eCommerce sales for November and December 2020 will increase by 30% Y/Y, compared to 2019.
For a more in-depth analysis, join our live webinar next week, on Wednesday, November 11th at 2 PM ET. Register here: https://www.netelixir.com/webinar/.