In the last few years, the total number of internet users in the world has drastically increased. With the increase in the number of internet users, there has also been an increase in the number of ad impressions.There’s an abundance of information and data out there on how to increase your online ad impressions and everyone needs at least some assistance in handling this. That’s where Data Management Platforms (DMPs) come into play.
DMPs help in collecting large amounts of raw audience data from various sources. It then processes this information and sends it out in a ready-to-use data format, which can then be readily used for reporting and deployment purposes. The data can be collected from both first and third party sources and can act as your primary data source to analyze your campaign results and maximize your return on ad spend.
Who needs a DMP?
First, ask yourself a few quick questions: How did you end up reading this blog? How many different browsers, across various devices did you use to get here? With the change in the number of internet users, there’s also a change in people’s browsing behavior. Now, people visit several websites in various browsers before they find exactly what they’re looking for.
It’s a difficult and time-consuming process to gather all that data and then analyze it but thanks to DMP, you’ll be able to collect data from various sources, match users of different profiles, and get real-time campaign optimization. DMPs will also help you develop a deeper understanding of your customers’ online behavior and their interests. If you’re looking to improve your online advertising, then you need an effective DMP.
What are the benefits of DMP?
Audience Targeting: DMPs can help you create a true audience that you can target directly, which in turn will reduce unnecessary traffic and also help in getting the best ROI (return on investment).
Real-Time Campaign Optimization: The forecasting model in DMPs can help you accurately predict your campaign’s KPIs (key performance indicators). This will allow you to optimize during the campaign.
Twin Targeting: You’ll be able to target users with similar behavior to that of your target audience. DMPs will provide information on users that are similar to the ones that are converting in your campaign.
Unique Ads and Offers: Each offer and ad can be made unique and be tailored to each profile, which makes your customer journey more interesting.
With DMPs, you’ll get all the data you need to get your campaigns running more smoothly and successfully.