People turn to online shopping over in-store shopping for a variety of reasons, with the most popular reasons being convenience and saving time. When a website takes an eternity to load, one of the crucial factors of online shopping is undermined. The time it takes for your website to load is critical since it has a direct impact on its traffic. A slow-loading website has a high bounce rate, low user engagement, and lower traffic. Therefore, both your organic rankings and end sales are negatively impacted.
DoubleClick by Google found that 53% of users abandon mobile websites (including online stores!) that take longer than 3 seconds to load. Ever since Google stated that page speed is a ranking factor as part of its page experience update, e-commerce businesses have been striving to improve their site’s performance.
Shopify is one of the most popular e-commerce platforms, with over 2.6 million online stores in the US alone. However, a Shopify site, like any other, must be optimized for fast page load. In addition to SEO, Shopify page speed optimization is crucial for an enriched shopping experience.
Your page speed can be affected by a number of factors, such as Shopify themes, apps, or content. Every element you add to a website will have an effect on the page speed performance.
One of your top priorities should be to improve the speed of your Shopify store. The majority of it boils down to optimizing graphics, correcting redirection, and properly utilizing Shopify apps. A fast site boosts rankings, improves search engine crawlability, increases time on site, improves conversion rates, and lowers bounce rates.
In the below video we have compiled a number of proven tricks and SEO hacks to help you accelerate your Shopify page speed. Improving your page speed can help boost your online sales, rankings, and conversion rates, as well as provide a better user experience.
Shopify Page Speed Optimization Tips
- Optimize third-party apps and plugins
- Use Google Tag Manager for tracking
- Reduce the number of redirects and broken links