Highlights from the IRCE!

The Internet Retailers Conference & Exhibition is always a great experience being that it is the largest online e-commerce show. This year’s IRCE was a huge success for the NetElixir team!

The number of attendees was phenomenal, breaking the IRCE attendee record at over 7,300! We had over 400 retailers come to our booth throughout the duration of the conference. It was wonderful to have the chance to meet everyone and gain a deeper insight into their businesses and challenges.

The most common discussion topics with retail marketers included:

  • Anxiety for the upcoming holiday season. Many retailers have been seeing a Q2 slump in sales which made them concerned to how the holiday season will be and what are some of the best practices they should be adopting.
  • “Amazon-ification” of the Internet. Retailers wanted to get ideas from us on surviving & thriving in an e-commerce world dominated by Amazon.
Also, as I mentioned in my last post, our giveaways were a HUGE hit! Not only did we distribute over 250 copies of our newly released 2011 Fresh Ideas Workbook (which helped answer many of our visitor’s questions), but also our NetElixir tote bags were in high demand and we ran out of bags by the morning hours on the third day of exhibition! The hand-woven, orange colored bags are made of eco-friendly, jute material, and were imported all the way from West Bengal, India.
If you are interested in receiving a copy of our Fresh Ideas Workbook and one of our beautiful jute tote bags, please e-mail me at Brittany@netelixir.com!

We’re so excited about all the successes this year’s IRCE brought & can’t wait until the next one!


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