Google Ads Scripts
Automated Solutions For Your Holiday Campaigns
Powered by NetElixir’s Intelligence Lab
Test Our Open Source Scripts On Your Ads And Improve Your Results
To alleviate some of the burden on marketers this holiday season, our Google Ads experts designed free scripts to automate your holiday operations. Boost your holiday performance by implementing our scripts into your Google Ads experience so you can focus your efforts on the areas that really matter.
Perfect for:
- Anyone managing Google ads, from a beginner who needs extra support to an expert who wants to save time through automation
- In-house teams leveraging agency expertise
- Competitive digital marketing agencies to free up their time to focus on other areas
- Marketers already running AI/ML algorithms to maximize the potential of their smart features
- Your bottom line by optimizing campaigns to grow revenue by 30%
Search Query Analysis Script
Use the Search Query Analysis Script to:
- Increase the coverage of exact match keywords for improved control and efficiency
- Identify new negatives from costly and non-converting queries
- Minimize cross-serving
Lower Target ROAS Script
Use the Lower Target ROAS in Smart Bidding or Smart Shopping campaigns to:
- Make sound business decisions and not rely on increasing spend to drive incremental returns
- Accurately identify new target ROAS to set smart bidding to maximize returns, without sacrificing efficiency
- Filter out inconsequential data pulled from search query-level performance, ad group level 80:20 analysis, and ROAS brand and non-brand benchmarking to improve the quality of data smart bidding uses
Increase Target ROAS Scripts
Use the Increase Target ROAS in Smart Bidding or Smart Shopping campaigns to:
- Effectively cut down on spend without sacrificing significant revenue loss
- Identify strategic target ROAS to control spend
- Filter out inconsequential data pulled from search query-level performance, ad group level 80:20 analysis, and ROAS brand and non-brand benchmarking to improve the quality of data smart bidding uses
How do I use these scripts?
Once you receive your email with the code, follow the steps outlined in the video to add your code to your Google Ads campaign.
Please note that this video is for Search Query Analysis script. Line numbers may be different for other scripts.
How were these scripts developed?
Each of these scripts were tested on multiple accounts with more than $50K average monthly ad spending. Those tests yielded a 30% increase in revenue compared to the previous period.
The unique part of these scripts is that they can be used in conjunction with AI and machine learning, modern, smart, and automated features to maximize the potential of such features. These Google Ads scripts ensure automated features use the highest quality data to produce even stronger results.
