With 1.4 billion daily active users on Facebook and 500 million on Instagram, it’s easy to see why social media advertising is projected to continue growing. In light of social media’s significance in today’s digital world, NetElixir’s own Paid Social team was pioneered by Lauren Greenberg.
Lauren is our Social Media Analyst and has been working at NetElixir for over a year now. Fun fact – she loves avocados!
How should retail brands go about advertising on social?
“Having fun and not being so serious, really showcasing who they are as a brand, what their beliefs are, and what they stand for,” she said. “Social media is fun so it shouldn’t be too sales related and brands should engage with customers or prospects.”
Learn more about Lauren in the video interview or full transcript below:
Q: What do you like about working at NetElixir?
A: It’s a really fun environment and people are always willing to help you even if they’re not in your department.
Q: What is your favorite aspect of your job?
A: Social media is always changing. There’s always so much to learn and I also really like interacting with clients, as well.
Q: What are the most important qualities needed for success?
A: To be a problem solver and to be hard-working.
Q: What profession, other than your own would you like to attempt? Why?
A: Either a lawyer or an FBI agent. FBI agent because I love Law & Order and when I was younger, I always wanted to be a lawyer for some reason.
Q: If you could be a superhero, what would your superpowers be?
A: To be able to teleport.
Q: Why did you originally get interested in social media advertising?
A: Kind of on accident. I was applying for internships for public relations because that was my major and then I came across a ton of social media internships so I decided to do one (Social Media and Marketing). Ever since then, I just stuck with it.
Q: Why should brands choose to advertise on social media?
A: To build a brand presence, to engage with current customers and new customers, and basically to have fun showing off your brand.
Q: How does social media advertising compare to traditional methods of advertising? Do you think it’s better or worse?
A: I wouldn’t say it’s better or worse – it’s just different. It’s more fun. It’s a place where you can showcase your brand as opposed to being so revenue focused. It’s a chance to engage with customers.
Q: Are there certain platforms that yield greater success for advertisers over others?
A: There are definitely certain platforms that yield more success for certain retailers. For example, if the audience skews younger, Instagram would be a better platform, as well as Pinterest. We see a lot of success with certain retailers, like clothing brands who do well on Pinterest because people look there for inspiration. On the contrast, Facebook is still a great platform to advertise when the age demographics are more like 35+.
Are you fanatically analytical and looking for a role within the digital marketing world? Join our team! To find out how, visit netelixir.com/careers.