Built on a mission, VisionPros does more than sell contact lenses and glasses at a fraction of the cost. A percentage of their total sales goes to Eyes For The World, a charity dedicated to treating preventable blindness worldwide. To date, VisionPros has brought the gift of sight and optical treatments to nearly 10,000 people.
VisionPros’ site architecture and UX had not been recently optimized, meaning the company missed opportunities to have search engines properly identify their site. Bots were
not reading category pages correctly while URLs were dynamically generated based on faceted pages. Without proper search context for their products, pages, and keywords, the retailer wasn’t reaching qualified leads.
NetElixir addressed technical blockages, provided relevant on-page content, and optimized metadata. They also instituted a proactive system to detect and resolve future architectural issues. Seasonal and holiday changes helped relevant content connect with high-value targets and new shoppers. NetElixir made it easy for both search engines and users to recognize VisionPros as the perfect intersection of values and affordability.
HOW VISIONPROS WAS SEEN BY MORE HIGH-VALUE TRAFFIC
+38% Site Visitors