With looks for every occasion and a strong brand following, Fletch provides contemporary lifestyle women’s apparel in a wide range of versatile pieces. Founded by influencer Joelle “JoJo” Fletcher, Fletch stands out with designs that reflect JoJo’s bold, smart, and sophisticated style.
As a smaller women’s apparel brand competing with well-established household names like Saks Fifth Avenue and Bloomingdale’s, Fletch needed to showcase its iconic styles to shoppers with purchasing intent. To capture the attention of its target audience, Fletch partnered with NetElixir to turn social engagement into conversions.
NetElixir leveraged the vast social audience captured by JoJo to build excitement for Fletch’s unique offerings. By identifying the audiences with higher engagement, NetElixir created paid social campaigns that resonated with JoJo’s followers. In sharing the quality of the products with shoppers who showed interest in Fletch, the agency grew the apparel brand’s following and number of brand ambassadors. This expanded their reach and increased conversions..
CONVERTING SOCIAL INFLUENCE INTO RETAIL SUCCESS
+11% Return on Ad Spend