About:

CPO Outlets is America’s leading online retailer for tools & equipment. Operating since 2004, we’ve become a favorite of both professional and do-it-yourself (DIY) customers. We offer a large selection of new and factory-reconditioned power tools, hand tools, outdoor equipment, automotive supplies, and accessories from top brands and specialty manufactures, including Milwaukee, DeWALT, Bosch, Makita, and more, giving our customers access to high-quality tools at competitive prices. Check out our testimonials page to see what customers have to say about our products and level of service.

Challenge:

When CPO Outlets started working with NetElixir, they were plagued by site architecture and linking issues that held back the full SEO potential of their ecommerce store. After consolidating multiple brand sites into a single store, CPO found themselves managing a massive ecommerce site with thousands of broken links and faulty redirect chains. These technical issues caused a substantial drop in traffic, rankings and conversions for the brand.

Solution:

The NetElixir SEO team conducted a comprehensive site audit that identified the core issues affecting performance. NetElixir sprang to action, quickly resolving all broken links, reducing index bloat by removing dynamic parameters from SERPS and creating new content to ensure that intent and context was supported for the website.

Industry:

Online Retail

RETOOLING FOR TECHNICAL SEO SUCCESS

Content Bars

YoY Results:
+22% Revenue
+25% Organic Users
+24% Transactions
+22% Assisted Conversions

Services

seo

ppc

pla

analytics

social

martech