About:

A world-class showroom experience. A streamlined design selection process. Circa Lighting delivers these and more, using innovation and lighting products to transform a space. As a leading retailer of decorative lighting fixtures, Circa Lighting competes with brands that use a wide variety of business models to capture market share and brand awareness.

Challenge:

Between the limited relevant keywords and relevant search queries in the category, Circa Lighting finds itself in a crowded space. They could own position one in paid search with a gluttonous ad spend, but that would sacrifice efficiency and margins. The lighting retailer partnered with NetEIixir to deliver revenue—a generating solutions through intelligent bid management and campaign deployment.

Solution:

NetElixir employed adaptive account management strategies tailored to Circa Lighting’s business needs. Once opportunities were identified, the fanatically analytical agency deployed a tiered campaign approach. This strategy broke high-volume campaigns down into smaller ones at regular intervals. The result? NetEIixir unlocked the potential for Circa’s best-selling products and filtered out traffic with negative keywords to hit efficiency goals.

Industry:

Housewares

STRATEGYLIGHTS THE WAY

Content Bars

RESULTS (YOY):
+26% Holiday Season Revenue
+101% Cyber Monday RoAS
-50% Thanksgiving-Cyber Monday Cost
+345% Thanksgiving-Cyber Monday Revenue

Services

ppc

pla

seo

analytics

social