From E.M. Burgers’ first curated piece of ham, Burgers’ Smokehouse has made a lifelong commitment to quality and service. Family-owned and operated since 1952, it has since expanded beyond mail-in order, store visits, and onto the e-commerce scene. This transition presented unique challenges that became difficult to handle over time.
They struggled online because their website was antiquated and full of toxic links. They lacked conversion tracking history for mobile and desktop before 2015. Ad spend was mostly allocated to display ads, which didn’t improve ROI. Overall, their web presence suffered, ROI was at 3-4%, and NetElixir had minimal historical data.
Utilizing NetElixir’ PPC, PLA, Analytics, and MarTech services Burgers’ Smokehouse got back on track. Desktop and mobile conversion tracking allowed for greater data accuracy. Focused efforts optimized paid search campaigns, adding Google Shopping, Bing Product Ads, and dynamic search ads to drive traffic and conversions. NetElixir continued to address product feed shortcomings, using Merchant Center rules and ensured feed upkeep.
BURGERS’ BEEF WITH ROI RESOLVED
+36.82% Site Visits
+47.75% New Users