About
From E.M. Burgers’ first curated piece of ham, Burgers’ Smokehouse has made a lifelong commitment to quality and service. Family-owned and operated since 1952, it has since expanded beyond mail-in order, store visits, and onto the e-commerce scene. This transition presented unique challenges that became difficult to handle over time.
Challenge
Update an antiquated website and establish more rigorous conversion tracking to boost ROI and gather stronger historical data.
Solution
Utilizing NetElixir’ PPC, PLA, Analytics, and MarTech services Burgers’ Smokehouse got back on track. Desktop and mobile conversion tracking allowed for greater data accuracy. Focused efforts optimized paid search campaigns, adding Google Shopping, Bing Product Ads, and dynamic search ads to drive traffic and conversions. NetElixir continued to address product feed shortcomings, using Merchant Center rules and ensured feed upkeep.
Results
+34%
Orders
+47%
New Users
+36%
Site Visits
I like that it “feels small”. I don’t ever have an issue getting ahold of anyone in general.
Kelly Perrier,
VP of Marketing