About
Spa & Pool Store offers a large selection of factory-direct products for spas, hot tubs, and pools. However, they were underwhelmed by the performance of their search marketing campaigns. They brought NetElixir on board to help put their paid search advertising back on track.
Challenge
With a fixed budget, the NetElixir team needed to get the most value out of every dollar spent. They faced increasing pressure from larger competitors with nearly unlimited resources, like big-box retailers and Amazon. This forced them to find creative ways to compete.
Solution
NetElixir adopted a strategic approach to generate exceptional results for Spa & Pool Store. They focused on geographic locations where Spa & Pool Store could match Amazon
Prime’s two-day shipping window, targeting these areas with tailored ad copy based on device, channel, time of day, and other factors. By continuously looking for new ways
to optimize, NetElixir delivered significant improvement across key metrics including conversions and revenue.