When you search for a Shiekh Shoe location, you’ll find over a hundred stores, from their base in California all the way to Michigan. They have a shoe that fits every walk in life, from the plush sidewalks of Rodeo Drive to the tough demands of the Kindergarten playground. With so much opportunity they wondered why their online sales weren’t where they could be.
When we started working together in early 2015, it became obvious that their search marketing strategy had become like a pair of old slippers- comfortable, but worn. They had been in ‘tactical mode’ without any clear ROI or revenue goals but now, it was time to get more strategic.
We focused on engaging the Shiekh Shoes’ consumer at key points in the decision making journey with a very aggressive campaign across all channels, including dynamic remarketing, text ads and SEO. And, it paid off. In 12 months, their online transformation has gone from baby steps to giant leaps.