About
Jeffers Pet is a pet, equine, and livestock supply company that sells products via catalogs and e-commerce on jefferspet.com. The company was founded in 1975 and the website launched in 1999. Along with offering pet supplies for sale, Jeffers Pet offers expertise in the form of blogs.
Challenge
Create an engaging website to stand out from the competition and apart from the big brands dominating the space.
Success
The NetElixir team identified a way for Jeffers to drive website traffic from users searching for information and expertise by offering blogs on trending topics. We anticipated a need at the onset of the COVID-19 pandemic for an article on what people need to know before adopting a pet, including key items they could purchase at Jeffers. We also optimized older archived blog posts and YouTube descriptions to improve search result placement. Through keyword research, we were able to add high-ranking terms to blogs and YouTube descriptions, resulting in placement on the first page of Google results for several articles and videos.
Results
27%
Revenue Growth in 1 Month
31%
Audience Growth in 1 Month
Jeffers switched to NetElixir after re-platforming our e-commerce store and seeing a significant decrease in sales. NetElixir is not like so many other paid search companies who just want to spend more on a brand to look good. NetElixir has been a true partner. There are a lot of companies that can adjust your bids, but the difference is a company that cares, and wants you to succeed, and is willing to help, not only with paid search, but in education that better enables us to thrive in a very competitive marketplace.
Ruth Jeffers,
VP