About
Snyder Powersports is a retailer for utility terrain vehicle parts and specializes in wheels, tires, accessories, and more. They pride themselves in offering a great selection of aftermarket side-by-side parts for Can-Am, Polaris, Arctic Cat, Yamaha, Honda, and more.
Challenge
2020 was a unique year with challenges across the board. The year started with the pandemic related health and logistics issues. Finding revenue generating opportunities was critical for business continuity and success.
Solution
Paid Search was identified as the primary channel to drive quick results in growing the sales volume. LXRGuide, our AI driven paid search tool, was introduced to scale up the efficiency of their paid search campaigns. Our team analyzed the product performance trends and launched hyper segmented Google Ads campaigns. Using LXRGuide's proprietary machine learning algorithms, Snyder Powersports was able to effectively allocate budget towards profitable product segments and efficiently drive sales.
After the initial growth spurt, we introduced modern search campaigns on Google Ads along with advanced audience segmentations from LXRInsights. This helped zero in on the post pandemic purchase behavior of a high value customer and rapidly maximize the sales potential.
Overall NetElixir was able to maintain a higher level of efficiency while driving exponentially higher sales volume for Snyder Powersports.