Offering designer brands at amazing prices since 1961, Century 21 Stores is an American success story that’s earned its place as a leader in retail in the eyes of customers and competitors. Shoppers trust Century 21 for finding the best in women’s and men’s apparel, shoes, beauty, handbags, accessories, kids apparel, toys, and home furnishings.
With holiday shopping habits shifting across digital and mobile, Century 21 wanted an all-encompassing strategy to engage customers along every step of the purchase funnel. The retailer also saw an opportunity to target customers to maximize efficiency in the discount retail space.
NetElixir used data insights to identify massive brand equity and mindshare hiding in plain sight. Their robust content strategy targeted an untapped market on paid social platforms with the lookalikes of Century 21 department stores’ customer files and loyalty customers. The agency then executed always-on, full-funnel campaigns for Facebook and Instagram. Videos and collection ads raised brand awareness, while promotional content worked alongside retargeting for returning customers. In short, NetElixir found and spoke directly to users who perfectly fit the Century 21 shopper profile.